fake-reviews

Growing Number Of Cyber Shills Invade Online Reviews
By Chris Morran on December 13, 2011 3:30 PM  
Since the dawn of online reviews, businesses have been attempting to game the system by flooding sites with bogus star ratings, fictitious reviews. And even though the major sites have enacted safeguards to prevent automated ways of rigging reviews, there's little they can do to stop an actual human from logging on to boost a review in exchange for a few pennies. More »

Cornell Software Can Spot Fake Reviews
By Phil Villarreal on July 27, 2011 11:15 AM  
It's not always easy to sort out genuine rave reviews from online users from those made by company plants, but technology may be able to sort out what the gullible human eye cannot. Cornell University researchers say they've developed software that can identify fake reviews. More »

Company Retaliates For Bad Game Review With... Bad Reviews Of Reviewer's Novel
By Laura Northrup on May 20, 2011 4:45 PM  
Writer Mike Murdock published a fantasy novel in 2008 that had a sudden uptick in reviews on Amazon.com a few weeks ago. Why the sudden popularity? Was it reviewed somewhere prominent? Made part of Oprah's Book Club? Tweeted by Roger Ebert? Not exactly. Murdock also reviews video games, and recently published a very unfavorable review of the new Sega/High Voltage Software Wii game Conduit 2 on Joystiq. A High Voltage employee then sent a link to the book's Amazon page to co-workers, urging them to read Murdock's book and "return the favor." Well, if a one-star review calling the book "below fan-fiction garbage" is a favor.
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How This $2,000 HDMI Cable Will Change Your Life
By Laura Northrup on January 10, 2011 8:00 AM  
If you have an extra $2,000 in your home entertainment budget, consider investing it in the 12-meter AudioQuest Coffee cable. Oh, sure, it's not for everyone, but online customer reviews report life-changing and scientifically impossible experiences that you just can't get with your ordinary $5 HDMI cable. More »

FTC Catches Rock Band Game's PR Agency Faking Reviews
By Phil Villarreal on August 27, 2010 9:45 AM  
The PR outfit that publicizes the Rock Band video game franchise settled with the Federal Trade Commission, which caught agency employees posing as customers to post positive reviews on the iTunes App store. More »

30 Ways You Can Spot Fake Online Reviews
By Ben Popken on April 14, 2010 12:00 PM  
Last week we showed you a few ways to spot fake online reviews and asked you to submit yours. We got some really great stuff! Here's the tips and techniques savvy Consumerist readers use to ferret out the shills, sockpuppets and charlatans when cruising online reviews of products and services. Get yer learn on! More »

Spot Fake Online Reviews
By Ben Popken on April 6, 2010 3:51 PM  
Here are some warning signs that an online review is being left by a shill, or shills: More »

How To Avoid A Bad Hotel ...Review
By Laura Northrup on September 6, 2009 6:30 PM  

—>Finding a bad place to stay can ruin a trip, or even your entire impression of a city. Lacking personal recommendations, you may turn to online reviews to help you find a place to stay. But how can you tell shill reviews from real ones? Other than an air of general fakeness, AOL Travel tells you what to look for in hotel reviews specifically.  More »

Plastic Surgery Company Agrees To Pay $300,000 For Fake Customer Reviews
By Chris Walters on July 15, 2009 12:25 PM  

—>Over a year ago, we wrote about Lifestyle Lift and its attempts to astroturf a customer review website (while simultaneously suing that website for trademark infringement, naturally). But then they caught the attention of New York Attorney General Andrew Cuomo's office, and now they've agreed to pay $300,000 and will stop publishing fake reviews online.  More »

Yet Another Company Learns The Difference Between Amazon Reviews And Ads
By Laura Northrup on July 10, 2009 2:39 AM  

—>Instead of paying outsiders to give their products fake positive reviews on Amazon product pages like Belkin and other companies, DeLonghi cut out the middleman. Their communications manager, Tara Carpenter, simply went on Amazon and gave a variety of DeLonghi products five-star rave reviews herself.  More »

$220,000 Diamond Ring Gets Rave Reviews On Amazon, Sort Of
By Laura Northrup on May 7, 2009 11:35 AM  

—>We're no fans of fake customer reviews here at Consumerist, it's true, but obviously goofy reviews are one of my very favorite things. (The reviews for this gallon of milk are an Internet classic.)   More »

Customers Fight Back Over Fake Amazon Reviews
By Chris Walters on February 10, 2009 5:36 PM  

—>We all know that Amazon's review system is kind of a mess. It's plagued by "professional reviewers," reviews from friends, legitimately critical reviews that get yanked after complaints by angry fan groups, and—worst of all—fake reviews, usually written by employees of the manufacturer. Adam found a new fake reviewer named David Jacob, but what really caught our eye was how real Amazon shoppers have picked up on it and left a series of comments to warn future customers to stay away from Gamenamics.  More »

Eforcity Bribes User To Remove Negative Amazon Feedback
By Ben Popken on July 8, 2008 9:32 PM  

—>Sarah bought some car chargers from Eforcity through Amazon, and was disappointed to find that the charger plug doesn't stay in the phone unless you hold it in. She said as much in her Amazon feedback. In response, Eforcity said they would be happy to give her a refund, as long as she deleted her negative feedback. In other words, a bribe for self-censorship. Eforcity's email, inside...  More »

Everydaydeals Bribes User To Remove Neutral Feedback
By Ben Popken on May 27, 2008 2:48 PM  
After receiving two defective "new" headsets and a third one that was missing packaging materials, Lance left EveryDayDeals neutral feedback. EverydayDeals then offered to give Lance a partial refund, but only if he withdrew his non-thumbs-up feedback. Lance's email, and EveryDayDeals bribe note, inside...  More »

TheCellShop.net told Network World that its email trying to bribe customers to submit perfect reviews was "improperly worded" and they "are now offering $5.00 for anybody who leaves a review whether it be good or bad." [Network WorldMore »

Cameta Camera tried to bribe a customer $75 to take down a negative Amazon review. Hmm, this could be a potentially lucrative new pastime. [DethronerMore »

MyGearStore Bribes Customer To Remove Amazon Feedback
By Ben Popken on May 6, 2008 1:20 PM  

—>"MyGearStore," a seller on Amazon, tried to bribe reader Michael into remove less-than-stellar feedback. Michael writes, "There were some problems with the order, and I gave them neutral feedback (which was pretty generous)." They said they would give him a partial refund if he took down his feedback. He complained to Amazon, who didn't reply except with a "thanks for emailing us" and to MyGearStore, who didn't respond. One tool consumers use to evaluate the slew of online retailers out there is by looking through feedback left by other customers. If stores are trying to pay off customers to get rid of negative feedback, one, they're stupid because they're going to get caught. Two, it means you should be suspicious if the feedback for one store, product, or seller is overwhelmingly positive. Critical reading, it's a good ability to have. The original bribe note sent by MyGearStore, inside..  More »

ResellerRatings Cracks Down On TheCellShop.net's Review Bribing
By Ben Popken on May 6, 2008 1:31 AM  

—>The CEO of ResellerRatings, Scott Wainner, emailed us to say they're busting TheCellShop for bribing customers to submit perfect reviews on his site. He wrote:  More »

TheCellShop.net Caught Bribing Customers To Submit "Perfect" Reviews
By Chris Walters on May 5, 2008 12:33 PM  

—>If you use resellerratings.com to check out companies before doing business with them, don't take any perfect ratings for TheCellShop.net as legitimate. A reader forwarded us the following email that shows they bribe their customers to leave them perfect ratings in exchange for a $5 coupon.   More »

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