Branding

poll
Best Buy Testing New Logo At Mall Of America, Do You Care?
Best Buy is tired of their logo, so they're testing a new one on those local guinea pigs at the Mall of America in Bloomington, MN. (Best Buy is headquartered in Minnesota, land of lutefisk, Garrison Keillor and Target.) More »

3:42 PM on Mon Oct 27 2008
By Meg Marco
9,724 views, 100 comments
remainders
Wrigley Field Unloads WaMu Swag On Fans Before Its Too Late
Stacy writes:

My husband and I were at the Cubs/Brewers game at Wrigley Field last night. At the door we were surprised to be given WaMu promotional string backpack/bags. This was in addition to the announced promotion, Carlos Zambrano bobbleheads.
More »

10:59 AM on Thu Sep 18 2008
By Chris Walters
5,119 views, 17 comments

Most discussed BrianDaBrain: LOL, that's just great. They'd have to pay me to take the stuff, I think. Perhaps something good will come more »
silly
Does Sigmund Freud Do Graphic Design For SunnyD?
Reader Kyle would like to share his thoughts on the redesigned "SunnyD" logo: More »
UPS' horse, Big Brown, failed this afternoon to deliver a much-anticipated Triple Crown victory. Maybe he'll try again tomorrow from 2pm-5pm. [AP/Chicago Sun Times]

31 comments
changes
Kinko's Is Dead, Long Live "FedEx Office"

FedEx announced yesterday that they would be renaming Kinko's "FedEx Office" More »
marketing
New Consumer Types To Define You
Are you a karma queen or a geek god? A couple of fancy New York branding types have released a new book that suggests several new consumer "types," including those two as well as the "innerpreneur," the "denim dad," and the "parentocrat." More »

10:52 PM on Thu Sep 27 2007
By Chris Walters
3,115 views, 22 comments

Latest by Trai_Dep: "You and your party walk along a dark, subterranean hallway. You've been walking so long that you're fatigued (-4 to more »

branding
Coca-Cola Is The "Best Brand," Microsoft Beats Apple
Coca-Cola has come out on top of the "Best Brands" Harris Poll for the first time ever. Sony, the leader for the past 7 years slipped to number 2. More »

2:58 PM on Tue Jul 17 2007
By Meg Marco
23,622 views, 25 comments
advertising
Attention Nextel Customers: You Are Now Using Plain Old Sprint
Sprint's new ad campaign has dropped the "Nextel" name and will be focusing on a new slogan "Sprint Ahead." More »

10:28 AM on Wed Jun 27 2007
By Meg Marco
3,198 views, 43 comments
airlines
Delta Exits Bankruptcy!
Get ready for the rebranding, Delta Airlines has exited bankruptcy and they've got $10 million set aside towards making you believe they don't suck. They're probably going to paint the planes and do some new advertising. Woohoo! It's a brand new day! —MEGHANN MARCO More »

10:51 AM on Mon Apr 30 2007
By Meg Marco
800 views, 12 comments

Latest by katie_b: I'd just like to congratulate Delta emerging from bankruptcy and doing a fine job of cost cutting...especially since they served more »
google
Google Is More Important Than Coca-Cola
Google now tops the list of the "World's Most Valuable Brands," beating Coca-Cola, GE, and Walmart. From Reuters:

The rankings were based on publicly available financial data along with primary research, including interviews with a million consumers worldwide, Millward Brown said.

Google was ranked #7 only a year ago. —MEGHANN MARCO More »

4:26 PM on Tue Apr 24 2007
By Meg Marco
620 views, 4 comments

Latest by jrford8: Google is valuable for now. Quick, tell me which search engine you used 10 years ago. I recall using AltaVista more »

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