Who would have ever thought that a low-budget infomercial touting an egg-shaped device home pedicure device with "100 precision microfiles" might be deceptive in some way? Not, apparently, its actors, two of whom are suing the makers of "PedEgg." The thespians say they PedEgg told them the commercial would be internets-only. Instead, it's on the national airways. We don't care about that part. Rather, we chuckle over the suit's revelation that PedEgg hired a horror-makeup guy to apply "artificial bumps and discoloration" to their feet to increase the contrast between the "before" and "after" shots. Quelle horreru! Besides their dishonest advertising tactics, someone should also sue PedEgg for the gross-out shot when they dump all the foot shavings in the trash. See the full commercial inside.
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Most discussed Chris Walters: I love that you can hear someone make a "gaaahhh" gross-out noise when the foot shavings are emptied.
Also: parmesan cheese!!! more »
The Stay Free! daily blog was watching the telly and nearly spit out its wheatgrass juice when it noticed an ad for a senior care facility in Brooklyn that has blessed its Alzeimer's ward with a delightful moniker. They call it, "Al'z place." That marketing decisions strikes us as, shall we say, unfortunate. What's the message here? "He forgot his name and so did we so we just call him Al."
The ads for Axe body sprays have a cultural debt to be paid to the makers of Hai Karate aftershave, sold from the 60's to the 80's. Their whole marketing strategy hinged on the notion that the budget aftershave would turn women into wild maniacs who couldn't wait to put their hands on you. Uniquely, each bottle came with a self-defense instruction booklet, so you could learn moves to protect yourself from the inevitable onslaught of females. Spotted this ad over at Consumerama.net. Transcripts and more Hai Karate commercials, inside...
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A change of pace this week: If you've ever wished that a local car dealership would hire the same agency that does the ads for GEICO, your prayers have been answered by Johnson Automotive of Raleigh,NC.
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Here we see a commercial for "The Game Store" in Hazleton, PA, starring Stevie Richards. Mr. Richards is a professional wrestler of some kind. Wrestling must not pay very well, because Stevie is in dire need of a new shirt.
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There are many fine traditions in the city of Chicago, but our favorite has to be the escalating weirdness among "low cost" auto insurance companies.
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