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I work in marketing for one of the most valuable licenses (intentionally vague here) in the world-- and I laughed. It worked on me!
I work in marketing for one of the most valuable licenses (intentionally vague here) in the world-- and I laughed. It worked on me!
Wasn't there a prior consumerist article that said that when a company defaults back to sex in their advertising, that it means they are indistinguishable from their competition? Of course, I am unsure who else is \"starting\" their fares at $9, and one might imagine that THIS would be the selling point.
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Trust me, Sprit is distinguishable from their competitors. It's the only airline I refuse to fly.
I wonder how far $69 will get you...
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This might be my favorite comment in a \"long\" time.
Alright, I'll stop.
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Come on, it's not hard to make a good comment! Hell, this place is usually dripping with sarcasm.
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No Muff to tuff, we dive at 5. Local 69
The Bearded Clam in Ocean City, MD used to use that slogan.
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Fares from just $9*
*times 100
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hmmm...\"fares from only $9 each way\"...I think Spirit Air is bluffin with their MUFFin.
You guys realize that by posting this blog post, you are doing exactly what Spirit wants?
Marketing geniuses they are.
Alright, I'm a young person and I had to look this up.
Is it possible they just didn't realize?
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Unless by \"young\" you mean \"preteen,\" there's no excuse for you not knowing this.
Their CEO played this card during the Many Islands Low Fares (MILF) sale...yet they came out with the father's day \"Dad I'll Love Forever\" sale shortly thereafter.
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it would've been funnier if they had done \"dad's I could kiss\" or something
The first letters of \"many unbelievable fantastic fares\" are in bold! I'm pretty sure it was intentional.
as my high school football coach used to always say... no scuba diving, skydiving, skateboarding. but muff diving -- OK!
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I heard they are opening a bar in the front and gambling in the rear of all their planes. So you can liquor in the front and poker in the rear.
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I prefer to po-po-po-po-po-poker face.
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Poker? I hardly know er.
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Muff Diving follows the same rules as eating sushi: i.e. You don't eat cheap sushi! And you don't dive cheap muff!
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That's pretty good. I laughed.
Well, if you've ever flown Spirit Air, you would understand why they have to resort to desperate advertising tricks. The last time I ever flew Spirit (literally, the last time I'll ever fly Spirit) I was on a flight from Detroit to New York. After taking off from Detroit, we landed in New York 4 hours later. One more hour and we could have been in England. But, no, the good folks at Spirit kept the plane circling Manhattan circling Manhattan in brutal turbulence for an hour and a half. One third of the passengers on board were all heaving their wheaties all over the seats in front of them, all over the floor, and into the aisle. 'Cuz budget airline that they are, Spirit can offer these $9 fares by no longer providing barf bags. Oh, and water. They also refused to provide any water to thirsty, sick passengers, because the flight attendants told us they'd be fired if they did. They encouraged us to write to customer service directly to complain because they said there was nothing they could do for us.
So, bless 'em, they flew us to Atlantic City to refuel and brought a cleaning crew on board to clean up all the hurl that was by now running in the aisle. Then flew us back towards Manhattan for another hour of turbulent fun. I swore then and there that they could offer me flights for free and I'd still never fly them again. I'd happily pay premium airfare or even walk first...
Ben, Meg, Chris, this deserves front page status.
I've never been one to refuse diving into MUFFs.
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If you don't like the ad, you don't deserve the discount.
I'd like to see more.
It's called not taking yourself too seriously, in a good way.
If only other companies were like that.
Bye.
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It isn't that they're not taking themselves seriously because they're super cool, it's that they lie about it when they get caught.
\"Oh no, of course we weren't talking about MILFs when we highlighted the letters M, I, L and F in our ad, and had the islands in the shape of a woman.\"
If you're going to have a sleazy ad like this, then go all the way with it; don't wimp out when someone calls you out on it.
Also don't write your posts like this.
It's stupid and annoying.
Spirit Airlines HQ is in Troy, MI - just go on I-75 and take exit 69 for Big Beaver Road.
Yes, it exists. Google it.
Since when was Troy, MI located in Miramar, Florida? Spirit's a FL based airline...
dude too funny. If you're serious that's the best post ever. How the heck do you know that?
No, \"I am twelve.\" tag?
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I think in this case it should actually be \"they are twelve,\" but yeah, I'll add it.
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Well, I laughed, and I am 58. Make of that what you will.
I thought the bratwurst \"I am twelve\" tag was a hysterical touch on an already funny post. Thanks for keeping it alive!
OMG, this made me LOL. (I don't really talk this way IRL.) Seriously, that is funny!
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Somehow I got on their email list and I saw this MUFF email yesterday...I have to admit, it made me laugh!
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I think it's kinda funny.
There was a Cooper Mini commercial that I loved. A Mini is rocking in a parking lot, and a sweaty undressed couple with their hair messed up pop up into view and say \"Boy this Mini sure is roomy inside!\" Then another naked lady pops up next to them and says, \"I'll say!\"
I don't think it aired in the U.S. You can find it online. I haven't seen it in a couple years but I'm sure it's on YouTube somewhere.
Maybe the first ad (the MILF ad) was an accident, but they loved the publicity it got and decided to run with it. Although it's more likely some guys at the ad agency were having a bit of fun.
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Just gross. Sure glad I don't work as a flight attendant for them, cooped up in a plane with the sort of people who would go for this kind of campaign.
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You sound fat.
I think its a great ad. Idon;t go for MUFF, but the ad alone makes me want to fly them, as opposed to the generic \"we love to fly and it shows\"
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For non-generic come-on's there was \"Coffee, tea, or me\". It's amazing how we cringe at the ads of yesteryear, but then Spirit comes along and puts out this one.
Last week they had a \"big S\" sale.
For non-generic come-on's there was \"Coffee, tea, or me\". It's amazing how we cringe at the ads of yesteryear, but then Spirit comes along and puts out this one.
I'm just glad someone finally has a sense of humor in advertising even if it makes me snicker like a middle schooler.
Can't wait until the First Unlimited Carribean Kitsch sale...
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Looks like a parody ad. Kinda amusing, but for a real ad, it seems desperate. Too immature, IMO.
Err... That article caused an anti-virus warning about Exploit-PDF.q.gen!stream to pop up for me... I wouldn't visit that site.
That was just an advertisement for their Spirit Three Day sale.
They have been doing promos like this for years. I joined the $9 fare club back when it started and I have to say I have flown 15 to 20 times to Myrtle Beach from Boston (the only direct carrier) for small money. The least expensive was 2 tickets I bought with the \"We'll Pay You to Fly\" where the fare was -$3 each way. Total for the trip? $10/pp rt.
Who cares about the promo and the text they use to push it...I just bought 3 tickets last week for a total of $48.50pp/rt.
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\"Sofa King - Where all of our prices are Sofa King low\"
Ads like these are actually pretty smart. The majority of people who would be offended by it, don't get the joke. Those of us who get the joke, and are not offended, and are instead entertained. I like it.
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I love the Wink Wink Nudge Nudge tag. Classic
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I don't think they're taking it seriously....which is a good thing.
I guess since it's muff diving and not intercourse it should be called \"Virgin Air.\"
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Oh I LOVE the tag - \"I am twelve.\" That is priceless.
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Can't believe this actually made it through their committee.
Understandably, they could get in trouble for this.
Not that's it's offensive or anything; just shows how oblivious their marketing team is.
Though, they could be doing this on purpose, if so they're geniuses.
I remember when Trans world Airlines was around. The stewerdess came up to me and asked if I would like TWA coffee, or TWA tea.
This is a surprise? Last time I flew Spirit (2008) they had already scrapped barf bags. It took 4 hours from Detroit to NYC (circling Manhattan for 2 hours in turbulence) with 1/3 of the passengers barfing in the aisles and on the seats in the absence of those pricey barf bags. We had to refuel in Atlantic City and have a cleaning crew clean up all the puke. Just file for bankruptcy already. I'd sooner walk to New York next time...
Airlines are a commodity. When will their advertising teams learn this?
I would agree in almost all cases... however, Spirit isn't listed on most GDS's, so people have to specifically seek them through their website = they actually need to advertise to get their name out. Also, they're overall product differs from most airlines, as does their target audience. They exist not to replace the \"competition,\" but to coexist and stimulate untapped demand.
That's the point: http://consumerist.com/2009/12/sex-in-a-commercial-is-the-equivalent-of-a-gamblers-tell.html