Macy's To Open Bloomingdale's Outlet Stores This Summer
(Photo: Design and Technology Student)
Macy's wants in on the discount department store market, so starting this summer the company will open four outlet stores under the Bloomingdale's brand in New Jersey, Florida, and Virginia, reports the Seattle Times. Apparently the real Bloomingdale's sales haven't been stellar in this economy, so Macy's is hoping that a discount offshoot will bring in more budget-conscious shoppers.
"Macy's giving discount store model a try with Bloomingdale's Outlets" [Seattle Times]
From ConsumerReports.org:
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