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jparadise
November 18, 2009 4:52 PM
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By the MIDDLE OF 2010 = Top priority?! This must truly be an epic waffle fail.

I wonder if they'll pull their ads.

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6 replies
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t0ph
November 18, 2009 4:52 PM
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@jparadise: I think it'll be sooner. You know what they say, under promise, over deliver.

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TWinter
November 18, 2009 4:52 PM
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@jparadise: Serious flood damage can take a long time to repair.

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bohemian
November 18, 2009 4:52 PM
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@TWinter: It also points out the problem with centralized massive food production. Instead of a waffle factory in one state going down and impacting everyone in that state. It is two national waffle factories impacting the whole country. It is similar to the big food recalls like ecoli spinach and the big salmonella peanut butter incident.

One factory supplying an entire country with a particular food stuff is stupid economically, from a food safety standpoint and to a certain degree a national security standpoint.

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YardanCabaret
November 18, 2009 4:52 PM
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@bohemian: Of course we would all have a little less free time to play games and work our \"stare at monitor all day\" jobs. It is precisely the fact that we have major food processors that handle national food orders that most of us are able to not spend all day growing/prepping/cooking food.

While I agree that this is a hazard to food safety as the recent recalls have proved and a hazard to national security on a foil hat wearing level. I certainly disagree with it being stupid economically. As a said above if we didn't do this more of us would be stuck working in a factory making food. Food isn't exactly a growth industry, we can all only eat so much. With these plants allowing people to work and build other industries we in fact are building a stronger more diverse economy.

You are also hinting that their are only a couple of factories that do any of these tasks. I assure you there are dozens of factories spread across the US that do pretty much any food processing. If we lost all food production in half of the country there would be food shortages but no one would go hungry. Like with the Salmonella scares earlier, there was never a national scarcity of any of those items(it was never hard to find spinach or peanuts). It was only certain brands that were affected since they used that specific plant. Like here, there is no waffle shortage. Their is an Eggo shortage. So you can't get your favorite brand of waffle, eat something else for a few months. Or, heaven forbid, buy a different brand. The system is setup to work like this and that's why we as americans are so well fed and have such a diverse economy.

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oneandone
November 18, 2009 4:52 PM
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@bohemian: This is a really good point - though it makes me giggle a bit in the context of frozen waffles. And while there probably are a lot of foods we could do without if their central factory went down, if a string of storms or earthquakes knocked out several large food production facilities, people would notice quickly & perhaps panic. The PB is a great example for that.


The system we have now makes me very uneasy.

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Kogenta
November 18, 2009 4:52 PM
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@TWinter: Yeah, no kidding. If you've ever seen other places that go down because some act of god happened to the their plant, it can take months to get it cleaned up.

Considering it was a flood and it's a food production plant, there's probably all sorts of contamination issues that have to be addressed before production can start again.

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dragonfire81
November 18, 2009 4:52 PM
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@TWinter: In terms of corporate quickness, six months is considered pretty darned fast.

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Megalomania
November 18, 2009 4:52 PM
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@jparadise: It's a huge priority - the longer they are unable to sell their product, the more consumers that will turn to other brands and quite possibly grow accustomed to any differences. A flood can ruin electrical wiring, cause hidden structural damage, and as mentioned cause horrendous issues with contamination. I would not be surprised if they're essentially rebuilding the factory from scratch.

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louiedog
November 18, 2009 4:52 PM
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I had waffles for breakfast. I made the batter the day before (yeasted waffles, mmm) so it only took about 5 minutes today until I was eating them. They taste about 100x better than Eggo. If I'd made more batter I could have frozen some for my weekday breakfasts, and they'd still taste better. I'm surviving this shortage just fine.

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5 replies
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TCama
November 18, 2009 4:52 PM
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@louiedog: Or, put another way: I make my own waffles at home.

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colorisnteverything
November 18, 2009 4:52 PM
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@louiedog:

I think as a kid growing up in the Chicago area, my favorite winter breakfast was waffles. My mom would make 10 tons of them and we would just freeze them. Then, when I wanted one - toaster oven for 15 minutes and I could eat a good breakfast.

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mewyn dyner
November 23, 2009 5:31 PM
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@Eyebrows McGee (now with more baby!): Thanks Eyebrows. Now that I'm up here for break, I'll have to trek all the way out to W.B. *grumble*mmm*grumble*bacon*

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floraposte
November 18, 2009 4:52 PM
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@Eyebrows McGee (now with more baby!): Right near my high school. Stained glass always tastes like syrup to me now!

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AD8BC
November 18, 2009 4:52 PM
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@Eyebrows McGee (now with more baby!): Been to the one in Lincolnshire... Mmmmm.. Mushroom Omelette

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EdnaLegume
November 18, 2009 4:52 PM
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@louiedog: It's thanks to eggos that I now make my own waffles. Found a recipe on a site dedicated to all recipes *wink wink* and I LOVE it. I make cook the entire batch, freeze and the kids and I are set with a week's worth. they're the main reason I own a toaster oven.

Eggos just taste icky to me.

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Aresef
November 18, 2009 4:52 PM
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At least they aren't waffling on the issue.

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4 replies
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TheOtherBob
November 18, 2009 4:52 PM
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@Kimaroo - Fortified with Kittydus Purrularis: I'm sure they could get out of it by just buttering up a few contractors.

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DangerMouth
November 18, 2009 4:52 PM
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@Con Seannery: that should be the yeast of their worries.

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PLATTWORX
November 18, 2009 4:52 PM
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Amazing that Kellogg let this happen and it will take until Mid-2010 to remedy it. It has to be causing them a massive amount of lost sales and bad PR.

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7 replies
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thesnowysoviet
November 18, 2009 4:52 PM
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@PLATTWORX: What do you want them to do, just sandbag the place and turn the machines back on? Next to raw sewage, standing water from a flood is some of the least food-safe stuff you can come by. They've got to consider algae, chemical contaminants, sewage or small pieces of metal and plastic in the flood water, mold, and cleaning procedures for the host of bacteria, parasites and viruses not usually associated with food service.

I don't know about you, but I'm a lot more comfortable with a couple months of plant closure for proper sanitizing of physical, chemical, biological and viral hazards than having a food producer haphazardly operating after a flood.

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Luna1375
November 18, 2009 4:52 PM
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@PLATTWORX: LET this happen?? I live in Atlanta. Even our frickin' major HIGHWAYS were flooded. [images.tribe.net]

Not much Kellogs could have done about this.

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nybiker
November 18, 2009 4:52 PM
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@Luna1375: Not to minimize the damage Atlanta went through, but some of our roads get flooded if someone empties a water bottle on the road.

But that photo shows people driving through the water; I wonder how many got stuck because their engines, got well, you know, flooded?

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TWinter
November 18, 2009 4:52 PM
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@PLATTWORX: Kellogg doesn't exactly have lots of control over rain and flooding.

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AK47 - Now with longer screen name!
November 18, 2009 4:52 PM
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@TWinter: What they're hiding is the fact that zombies caused the flooding . . . and you know the zombies definitely aren't under Kellogg's control.

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kexline
November 18, 2009 4:52 PM
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@AK47: Actually, this is true. We do have a serious problem with expired zombies clogging the storm drains around here.

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jecowa
November 18, 2009 4:52 PM
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@AK47:

Are you saying Kellogg's is making and controlling zombies? By the way, Franken Berry isn't a zombie, is he? If not, what is he?

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The Porkchop Express
November 18, 2009 4:52 PM
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@jecowa: I think hes just a re-animated corpse. totally different thing.

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LadySiren is murdering her kids with HFCS and processed cheese
November 18, 2009 4:52 PM
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@Cant_stop_the_rock: It's unlikely this will have anything other than a marginal effect on their brand. If their branding and marketing team is smart, they'll turn the shortage into a campaign - you know, \"Save the Eggos!\" or something along those lines.

And as for PR, I also doubt there will be any measurable impact. If it were negligence or they had a salmonella scare or something, the media would report it. Luckily for Kellogg's, the scarcity is a production and supply chain issue caused by flooding and mechanical failure. The public tends to be pretty tolerant of those things.

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Kimaroo - 100% Pure Natural Kitteh
November 18, 2009 4:52 PM
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Ho hum. They are taking the waffle shortage very seriously.

That's ok Kellogg, I don't need your stinky eggos anyway! I make my own waffles at home!

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3 replies
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thompson
November 18, 2009 4:52 PM
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@Kimaroo - Fortified with Kittydus Purrularis: My waffle garden is just about ready to produce its first crop.

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Razor512
November 18, 2009 4:52 PM
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Since the recession, companies have cut back on workers and they find a flood no reason to hire more so it will take a while for the 2 workers to clean the place up and get everything running again.

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Vanilla5
November 18, 2009 4:52 PM
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A lot of people are commenting on how 2010 is a long time, but I live near the Chattahoochee River in Atlanta and the devistation was insane. I don't know exactly where this Eggo plant is located but there are many areas that will not be fully recovered until probably closer to 2011.

Half of the businesses in this plaza still remain completely closed, 2 months later.

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8 replies
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Rachacha
November 18, 2009 4:52 PM
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@Vanilla5: I am not from Atlanta, but in looking at Google Maps, it appears as if Kelloggs has several facilities.
5601 Bucknell Dr SW, Atlanta, GA appears from the images to be a production facility and it appears as if they have storage/distribution centers at: 4950 Mason Rd, College Park, GA and 1135 Commerce Dr, Morrow, GA‎


The Bucknell Dr. Facility backs to a river so it is likely that facility that was flooded.

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LastError
November 18, 2009 4:52 PM
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@Rachacha: THAT is a very nasty part of that river as well: it's right downstream from a major sewage treatment plant, which also went down during the flooding, dumping untreated waste into the river.

So the waffle factory was likely swamped with horrible water. But it's a nasty part of town anyway. Yeech.

Let Kelloggs take time. The clean up needs to be right.

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h3llc4t, breaker of office dress codes
November 18, 2009 4:52 PM
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@Vanilla5: Thanks for the reality check. I didn't know how bad it was down there. My thoughts are with everyone who's trying to pick up the pieces.

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FooSchnickens - Full of SCAR
November 18, 2009 4:52 PM
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@Vanilla5: No kidding. Several of my coworkers were completely wiped out and are currently starting from scratch in apartments. One had his entire house moved up the street by floodwaters.

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liz.lemonade
November 18, 2009 4:52 PM
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@Vanilla5: I just did some googling, and it looks like the plant was in Austell. I work in that area, and the damage there was just as bad as reported in the media. Really, really awful for everyone, and many people I know were severely affected.

This news is really strange for me to hear. I posted several times in the original thread because I'd also been frustrated by the shortage (Eggo is a typical breakfast for me.) I had no idea that the problem literally hits close to home!

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laughingisfree
November 18, 2009 4:52 PM
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@Vanilla5: Yeah, the flood was no joke. Even the roller coasters at six flags was flooded.

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ChuckECheese
November 18, 2009 4:52 PM
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@laughingisfree: An underwater roller coaster would be so cool!

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trujunglist
November 23, 2009 5:31 PM
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@ChuckECheese:

Have I got just the thing for you!

I ain't afraid a no rolly coaster!

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Veeber
November 18, 2009 4:52 PM
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@ChuckECheese: Not sure I want to run into a trout at 40 mph though.

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CaptainSemantics
November 18, 2009 4:52 PM
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@Vanilla5: I have to say I'm glad that Brookhaven is far enough away from the river.

I work at Perimeter Mall and we've had plenty of customers that have been busy fixing homes and replacing stuff. They had that weary \"I feel like I just got punched in the stomach\" look on their faces. Let me tell you, it's rather hard to stay happy and all bubbly customer service-y during those conversations. So much for our drought, though!

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Whyspir
November 18, 2009 4:52 PM
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There doesn't seem to be much of a shortage up here in Alberta. o_O; Maybe it's just a States shortage?

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5 replies
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korybing
November 18, 2009 4:52 PM
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@Whyspir: Well the sign in the photo said \"nationally\", so that makes me assume that Canada is safe from the dreaded toaster waffle shortage.

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aka_mich
November 18, 2009 4:52 PM
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@Whyspir: Or mabye you just get all our old expired waffles, wrapped up in pretty new packaging.

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Con Seannery
November 18, 2009 4:52 PM
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@Whyspir: Oh you Canadians and your waffles, eh? Maybe we don't ship ours oot and aboot...

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Laura Northrup
November 18, 2009 4:52 PM
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@Whyspir: Maybe they're made in a Canadian plant for Canadian distribution?

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thisisasignin
November 18, 2009 4:52 PM
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@Laura Northrup:
There is a plant in San Jose, Ca that ships Canadian boxes of Eggos. The boxes even have French on them.

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humphrmi
November 18, 2009 4:52 PM
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I once worked for a chemical plant that was nearly totally destroyed by an explosion, and this makes sense.

A lot of the specialty equipment required to run these plants are manufactured very slowly - i.e. one or two mega pumps per year, and the company that manufactures them makes enough off of those two pumps to stay in business all year. The problem comes when one of those pumps (for instance) is destroyed - then the company that manufactures them either has to push aside orders that have been waiting for years, or ramp up production to produce three pumps. That sort of change doesn't happen quickly.

My guess is that some sort of equipment required to make a frozen waffle plant go is on backorder.

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gridman-srk
November 18, 2009 4:52 PM
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Hah like I said on the past two stories about this :P

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jecowa
November 18, 2009 4:52 PM
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Thank you consumerist. Next time could you please find out what happened to my Kellogs Smart Start Healthy Heart Maple & Brown Suger? I haven't been able to get that cereal in over a month, and it's the best kind.

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xl22k
November 18, 2009 4:52 PM
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Did I read that someone took the lego my eggo commercials too seriously?

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sveyden
November 18, 2009 4:52 PM
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I have read this is the real reason:

Georgia Agriculture Department Finds Listeria in Sample of Eggo Buttermilk Waffles at Atlanta Plant

FOR IMMEDIATE RELEASE -- September 2, 2009 - A laboratory test by the Georgia Department of Agriculture (GDA) found Listeria monocytogenes in a sample of Kellogg's Buttermilk Eggo Waffles manufactured at an Atlanta plant.

The sample was taken as part of a routine inspection by GDA of the Kellogg's plant at 5601 Bucknell Dr. SW, Atlanta. This product was not shipped into the marketplace.

While no illnesses have been reported, out of an abundance of caution, Kellogg is voluntarily recalling a limited number of the following products produced in the same facility:

*
o Kellogg's® Eggo® Cinnamon Toast waffles, 10-count package, UPC code 3800040440 with Best If Used Before\" dates beginning with:NOV22 10 EA, NOV23 10 EA and NOV24 10 EA.
o Kellogg's® Eggo® Toaster Swirlz™ Cinnamon Roll Minis eight-count package, UPC code 3800023370 with a \"Best If Used Before\" date beginning with NOV15 10 EA.

Kellogg voluntarily ceased production at the plant, began an investigation to determine a possible cause of contamination and began a regimen of cleaning and sanitizing. Kellogg will execute its hygienic restoration plan under GDA before it resumes production at the plant.

Consumption of food contaminated with Listeria monocytogenes can cause listeriosis, an uncommon but potentially serious disease. The most common manifestation of listeriosis is meningitis, which has symptoms of high fever, severe headache, neck stiffness and nausea. Listeriosis can also cause miscarriages and stillbirths, as well as serious and sometimes fatal infections to infants, the elderly and those with weakened immune systems such as persons with chronic diseases or taking chemotherapy for cancer.

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1 replies
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coujo
November 18, 2009 4:52 PM
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@sveyden: these products were off the shelves long before the plant went down, and the recall notice was posted in the grocery office about a month prior.

cleaning up a flood takes months, and restoring a flooded factory takes even more. you have to first remove all the bad product and raw materials, then you have to clean and sanitize EVERYTHING, and then you have to restock all the raw materials. the amount of work to actually be done actually does fit the timeline that Kellogs is proposeing. they ARE trying to take it seriously, but todays culture doesnt want to hear \"six to ten months from now\" they want to hear \"six to ten days\"

a little patience can go a long way

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kmw2
November 18, 2009 4:52 PM
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By mid-2010? The damage must be really wawful.

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aka_mich
November 18, 2009 4:52 PM
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Oh jeez, I don't think I can wait that long... I think I'm starting to get the shakes.

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h3llc4t, breaker of office dress codes
November 18, 2009 4:52 PM
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We have three freezer burned strawberry Eggos for sale, original box, 1 for $15 or all 3 for $40. Cash only, pickup in the Columbus area, act now!

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A_smilodon
November 18, 2009 4:52 PM
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I haven't had an Eggo waffle in years but aren't there adequate store brands of frozen waffles to take up the slack? Most of these are just as good and have the added advantage of being cheaper in the first place.

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4 replies
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samurailynn
November 18, 2009 4:52 PM
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@A_smilodon: Aunt Jemimah's freezer waffles are cheaper at our local grocery store, and they taste better than Eggo. So, if we get them, that's what we usually buy.

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Changed my name to \"I like potatoes\"
November 18, 2009 4:52 PM
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@samurailynn: We buy Aunt Jemima waffles, too. The kids can pop em in on school days and mom can be lazy. I have tried store brand as well, and I can't really tell the difference.

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nybiker
November 18, 2009 4:52 PM
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@A_smilodon: Good point. I wonder though if some of the Eggo production was destined for a 'store brand'? I always seem to hear that some generics are actually brand names but of course without the brand name on them.

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TuffyBuffy
November 18, 2009 4:52 PM
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@nybiker: I'm a fan of the Cinnamon Nutri Grain Eggos and tried to switch to the generic...the taste and texture wasn't the same & it certaintly wasn't the same product, so I switched back to the name brand eggos.

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TCama
November 18, 2009 4:52 PM
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Y'know, Kellogg's doesn't have a monopoly on the frozen waffle market. I'm not a frozen waffle connoisseur myself, so I can't tell you any brands or anything, but I've definitely seen them in the grocery store.

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brbubba
November 18, 2009 4:52 PM
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Why is this even news? How about people stop eating shitty foods in the first place... problem solved.

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1 replies
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runswithscissors
November 18, 2009 4:52 PM
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@brbubba: You mean: \"Why is this on the Consumerist?\" AND \"I make my own waffles at home\"?

DOUBLE CONSUMERIST COMMENTS BINGO SQUARE!!!!

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savdavid
November 18, 2009 4:52 PM
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So why didn't tell people this to begin with if, as brbubba says, it is not even news?

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RedwoodFlyer
November 18, 2009 4:52 PM
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@nybiker: Now that Atlanta has floods, can they reset ATL's urinals to the old with-water type? When I take a flight from ATL to Haiti, I don't expect Haiti to be an olfactory haven.

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skellener
November 18, 2009 4:52 PM
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Great time to stop buying Eggo and try something else like Van's Organic Waffles or just make them from scratch yourself. There are plenty of other better alternatives to Eggo.

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JoeWoah
November 18, 2009 4:52 PM
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Whatever happened to Trader Joe's BBQ Pulled Chicken? I loved those and they seemed to disappeared. Can you guys do some checking on that too?

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1 replies
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formergr
November 18, 2009 4:52 PM
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@JoeWoah: Just ask them next time you're at the store! TJ's store managers are usually super approachable, and will likely be able to tell you the back story. Also, if they hear of enough interest in a product, they have some influence on getting it back into the store.

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danno5-0
November 18, 2009 4:52 PM
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Boeing may have the 787 flying before Eggo waffles are back on the shelves.

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kaceetheconsumer
November 18, 2009 4:52 PM
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Clearly Consumerist has just become a pawn in the Zombie coverup!

ZOMBIES, I tells ya, ZOMBIES!

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lalatech
November 18, 2009 4:52 PM
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Sounds too familiar.

Remember how the oil companies use a version of \"OOps we're flooded, and our other plants are on reduced output for upgrading/changing formulas/whatever reason\" as an excuse for gas shortages and keeping prices high?

Now it's spreading to waffles!

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MYKEE
November 18, 2009 4:52 PM
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Economics 101: Time for the substitute

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korybing
November 18, 2009 4:52 PM
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I saw this sign in our grocery store yesterday. It was weird because directly behind the sign were piles and piles of Eggo boxes. Apparently the shortage has not yet effected southern Missouri.

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pot_roast
November 18, 2009 4:52 PM
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This is tragic. I've had to go back to eating 1/2 a pound of bacon for breakfast every day.

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dijo10
November 18, 2009 4:52 PM
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Come in off the ledge....it's just pretend waffles.

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mwc5446
November 18, 2009 4:52 PM
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Bet we see some new flavors

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digisplicer
November 18, 2009 4:52 PM
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I hope they didn't tell their insurer that it was a flood.

[consumerist.com]

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susitucker
November 18, 2009 4:53 PM
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Of course, we could just make waffles at home and not depend on fast food breakfast in the first place...

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