"We wanted to remind people how the soup they love more than any other is full of the stuff they love most," Eric Christianson, business director — Campbell's condensed soups, said in a statement. "Our TV commercial, 'Slurp,' as well as our print ads, use the billboard and giant noodle imagery to drive home the value we offer in each can. It just made sense to bring that same idea to life with a real billboard above one of the busiest intersections in the world."
Campbell's estimates 1.5 million people will see the billboard over the next four weeks. Its 2009 soup season campaign is titled "Slurp," which sounds sort of gross and certainly lacks the smoothness of Don Draper's "Toasted" cigarette ad push.
Campbell Wants to Show You Just How Long Its Noodles Are [AdvertisingAge]
(Photo: edEx)
(Thanks, NORMLgirl!)
Actually, considering the quality of what Campbell's tries to pass off as "chicken" in their non-condensed soups, maybe it's best that their Chicken Noodle Soup has as little as possible.
]]>Jesse Jones (King 5 news!), recently did a thing about this on his "let Jesse Buy It" segment:
Jesse is like the "consumerist" of KING5, and he's hilariously awesome.
]]>However, "Slurp" makes me think of good old Keith Floyd, early British TV chef, whose trademark was his repeated stops to have a "slurp" of wine.
]]>Wow -- same thought; you beat me to it by a mile!
]]>WHERE ARE THE REST OF THE NOODLES CAMPBELL'S??
]]>The current "safe level" is way too high, and the FDA needs to do further investigation of the hundreds of studies finding all sorts of adverse effects to BPA exposure.
]]>@SkokieGuy: Yep, I have relatives who do this too. It doesn't bother me unless as long as you're quiet. Slurping by definition, involves way too much noise.
]]>@pecan 3.14159265: I don't slurp, but often do bring a bowl to my mouth and sip the soup, (assuming not magma-hot). This too is a breach of traditional American ettiquette, but at least I do it quietly.
]]>And now, until I find a bottle of Chlorox for Brains, I will imagine the inside of a Campbell's can to look like intestines.
Glad I brought Ravioli today :P
]]>@nbs2: I remember what I was thinking of. Breyers is now advertising "More Dutch Cocoa" and "More Vanilla Beans" in their ice creams. That they are cutting back on the rest and likely using cheaper bulk grade cocoa and bean is not for noticing.
]]>@FatLynn: Why do you think they are trumpeting the noodles. By advertising "more of the you love," they can cut back on costs by reducing the you love.
]]>@GMFish: I frequently look outside my "very small" life and I still hate slurpers, Asian or not. I grew up with a house of traditional Asian slurpers, you bet it got on my nerves.
]]>So Cambell's is trumpeting the length, but what about firmness?
I hear Progresso's noodles are much thicker and firmer.
]]>Yet another person who never looks outside his/her own very small life. Not slurping is considering highly rude in Asian countries.
]]>@SkokieGuy: I know, and it drives me insane. Good thing my relatives, for the most part, don't do it anymore. Most of them have finally caught on that in America, it's really, really annoying. It's not the action, though, even though I think it's awkward. It's the noise. Mr. Pi used to comment how loud Asian restaurants are, and I had to point out that the volume usually reduces with the newer generation because we have a different sense of decorum when in public.
@thesadtomato: That's really weird to me too. Why do you want to put a whole spoon of liquid hot magma soup into your mouth? That's just asking for burns.
]]>@pecan 3.14159265: Pecan, traditionally, slurping soup was considered good manners in many Asian countries, to signify your enjoyment of the soup. It is now changing as the younger generation adopts more Western customs:
I do agree "slurp" is not an appetizing term to associate with food. To my, when I think of slurp, I associate a golden retriever showing affection, not soup.
]]>"Slurp" is a terrible, terrible ad campaign name. Soup slurpers are universally hated! A little slurping is necessary, especially if that bowl of liquid hot magma is so hot you can't touch your lips to the spoon for fear of being branded with a hot iron, but actually slurping soup is undesired, and those who do it get glares and angry eyes.
]]>This gives me a disgusting image of my intestines being filled entirely with one 32' long noodle...
]]>Their chicken noodle soup is good when you are sick and can't keep anything other than salty chicken-flavored water down...but it is definitely not my first choice in soups.
]]>I got 32' of noodles right here!!1
oh wait, 32".
nah that can't be right either otherwise I would pass out during coitus.
]]>No it's 4 feet longer. Math is hard.@boobookitteh:
]]>Phil, thanks for my first laugh of the morning in the main tag for this post. 'But what about the girth?' is just pure genius in this case.
You owe me one new keyboard.
]]>The average small intestine is 23 feet and the average large intestine is 5 feet. So that's a whole foot longer than your digestive system.
mmm. mmmmm. good.
]]>Coincidence? I think not!
]]>