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Those kids have seen a few too many Corona commercials.
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Those kids have seen a few too many Corona commercials.
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I hope the kids are also involved in another part of the marketing process: criticizing the graphic artist's mass-market sanitization of their artwork.
@Michael Belisle: They probably are a bit disgruntled about being replaced by a pack of elementary school kids.
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Well, it must work. To this day I can't eat Hunt's without grimacing.
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Kids do the darnedest shit.
We can be cynical about this, or we can simply enjoy those refreshing designs on the packets. I'm choosing \"B\".
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I think it's cute, and when i was in grade school I would have happily done it. Who loves ketchup more than kids do anyway?
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@Ratty: Seconded. Reminds me of the C&H strip where the family is at a restaurant, and they are out of some drink... and Calvin goes \"no problem. I'll have a glass of ketchup.\"
@MostlyHarmless: I read the C&H as Cyanide and Happiness, not Calvin and Hobbs at first. Darn internet :(
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I have a hard time believing that the kids were skilled enough to not only replicate the Heinz label to a tee but spell Heinz and KETCHUP correctly on each illustration.
I think these were inspired by kids, but eventually created by a marketing department before final packaging.
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@Oranges w/ Cheese wants it to be winter already: It's also possible they were given Heinz stickers to use.
@Oranges w/ Cheese wants it to be winter already: The contest kit includes ketchup bottles. You can see the original artwork at the Ketchup Creativity Voting page and compare to the mainstreamified versions on the Winners page. They're pretty faithful, but of course it'd be nice if they had used modern technology to print the unadulterated originals.
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@Oranges w/ Cheese wants it to be winter already: the backgrounds all look like different styles but the ketchup bottles all look identical to each other. so i bet you are right - they took the kids' illustrations and posted a clean, recognizable heinz bottle with label over the original ketchup bottles drawn by the kids..
now if i can just get my mind past the fact that St Mary's Catholic School in TX was in on this [aren't catholic schools all private schools who ought to have decent funding? i never went to one so i don't know for certain how that works]
@catastrophegirl: Catholic schools depend on tuition for funding and they have to make and stick to budgets like anyone else. Often, they're also connected to a church and the budgets might be spread between the two.
@Anathema777: well i was thinking that tuition would be planned out to be sufficient to cover these costs, as opposed to public schools who face budget cuts end reduced funding with no control over the state legislature.
but i didn't think about the church aspect of it. thanks for the info
@catastrophegirl: The problem is that costs go up faster than the tuition because if the tuition goes up too much, you can lose students -- and their tuition payments too. And when the economy tanks, you might end up losing those kids anyway when parents can no longer afford the school.
It's definitely a balancing act.
I think everyone wins in this situation. Maybe they could give more sweet sweet moolata to the schools, though. The designs look nice. At least it's not that colored ketchup which I guess they tomaterminated.
I come from pittsburgh so there's always going to be some bias towards heinz. Don't tell them I actually use hunt's now...I might be tomatossinated.
Is there a particular reason they all look like they have been drawn by the same person?
I think I spotted one of these ketchup packets in that dead bird's stomach.
the funny part is that these packet designs are way, way more awesome than the regular design. I actually want to use the packets.
Those *are* cute. My personal fave is the crowd surfer.
However... I'd think it were better if they just went with the kids' idea of what the ketchup bottle looks like rather than using a standardized template for the bottle. Possibly used for the fries as well... hm.
Still. Great job to the kids and YAY! to Heinz for showing a little love to the teachers as well. They all deserve it.
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Furikake packages have had cute pictures for years.
I am OK with this, every kid loves ketchup on fries. At least it was not Mountain Dew. Nothing to see here, please move along.
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Looks like they're teaching them some gender lessons at the same time. Though with all the eyelashes I'm kind of interested in the one with the pom-poms without eyelashes.
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What's silly is that blind taste tests have consistently shown that Heinz is not the best tasting ketchup out there.
[www.post-gazette.com]
Taking a mediocre product and repackaging it to make it more attractive. In a situation where the consumer has only the choice of using the ketchup provided by the restaurant or not using any ketchup at all. Marketing at its finest.
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Big deal. It's called \"marketing\". Doesn't General Mills do this with the Box Tops thing for education? You could say that they are \"insidiously\" seeding the minds of the kids to buy GM cereal too.
Good grief.
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Looks like the Ketchup-Industrial Complex, 25 years after the Reaganites declared it a \"vegetable\", is going directly after kids.
'bout time!
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No one where a mommy and daddy tomato are walking with a baby tomato, and he's lagging behind, so the daddy tomato goes and smashes him and says, \"catch up!\"?
@GitEmSteveDave_MovesHisHipsLikeYeah:The Fox Force Five joke!
@GitEmSteveDave_NodsHisHeadLikeYeah: No need to get all red about it.
@GitEmSteveDave_NodsHisHeadLikeYeah:There mustard been rules against showing the death of tomatoes.
@GitEmSteveDave_NodsHisHeadLikeYeah:
I promise not to laugh.
@GitEmSteveDave_NodsHisHeadLikeYeah: I told you it wasn't funny.