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Oh man that looks good. I only wish Canada could get these things.
Of course, we did have McPizza for a while, so I guess that balances it out (what I wouldn't give for that to come back).
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Oh man that looks good. I only wish Canada could get these things.
Of course, we did have McPizza for a while, so I guess that balances it out (what I wouldn't give for that to come back).
I would assume this is an ad displayed in a country that is not the US, since we are overly offended by anything sexual... Guessing this is for somewhere in Europe. Any BKs over there?
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-334332-100x100.png\")
@youaredumb: Seriously. If some guy went running down any street in America, butt-naked, screaming obscenities, wielding a machete and a flamethrower, the police would be called and told \"come quick, there's a naked guy walking down the street.\"
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-124537-100x100.png\")
I actually saw this McDonald's poster in a train station while backpacking through Austria a few years back:
@MalcoveMagnesia:
While in Norway I saw an advertisement for abstinence which was promoting oral sex instead... The slogan was something like \"Don't open your legs, let your mouth do the work.\"
I took a picture let me see if I can locate it.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-851357-100x100.png\")
@youaredumb: They have locations in Saudi Arabia; maybe it's from there. I wonder how that garish Burker King character would look being stoned to death.
@YourTechSupport: IMDB let me down. I may have slide Pulp Fiction into the DVD player tonight to answer your question.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-524928-100x100.png\")
@SynMonger: No no, they call it a Royale with Cheese. Has nobody seen Pulp Fiction????
YourTechSupport, nice reference by the way.
@Mr_Mantastic: Royale with cheese is a McDonald's quarter pounder with cheese, at least according to John Travolta.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-2351-100x100.png\")
@Mr_Mantastic: C'mon people - it's:
Vincent: All right. Well, you can walk into a movie theater in Amsterdam and buy a beer. And I don't mean just like in no paper cup, I'm talking about a glass of beer. And in Paris, you can buy a beer at McDonald's. And you know what they call a Quarter Pounder with Cheese in Paris?
Jules: They don't call it a Quarter Pounder with Cheese?
Vincent: Nah, man, they got the metric system. They wouldn't know what the fuck a Quarter Pounder is.
Jules: What do they call it?
Vincent: They call it a \"Royale with Cheese.\"
Jules: \"Royale with Cheese.\"
Vincent: That's right.
Jules: What do they call a Big Mac?
Vincent: A Big Mac's a Big Mac, but they call it \"Le Big Mac\".
Jules: [in mock French accent] \"Le Big Mac.\" [laughs] What do they call a Whopper?
Vincent: I don't know, I didn't go into Burger King.
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It looks like she is worried if she will be able to handle all 7 inches. Or maybe what this will do to her weight watcher points.
It's no Toasty Torpedo, however.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-159466-100x100.png\")
I like how they slowly changed it from the original to be less disgusting, but then they went ahead and just redid the entire commercial, and now it is back to nearly as disgusting as it originally was. I can't wait to see the entire process repeat itself. These people never learn.
\"Suck down 7 thick inches of meat\" wouldn't fit on the ad?
Come on BK, if you're going to out-wierd Quiznos and that oven sexing Scott guy, you're going to have to step it up.
@DefineStatutory: If only they had called their \"A1 Thick and Hearty Steak Sauce\" \"Man Sauce\". That way, BK could tell all the ladies that they not only get a thick slab of meat in their mouths, but the man sauce they crave.
Might make this sandwich a harder sell to straight males, or really anyone who's not into fellating their lunch.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-264335-100x100.png\")
@DefineStatutory: Seriously, why were they being so subtle? Why all the reservation? They couldn't put mayo and ketchup dripping all over her face and off her chin? They couldn't have her eyes and throat bulge out as she tries to fit the whole thing in her mouth and esophageal cavity? This ad is so funny and clever.
/end sarcasm
So we've gone from that creepy plastic \"king\" to a blow up doll. May be they are just marketing to a target market of mind dead automatons who just need calories to fuel their existence.
No, the \"mind dead automatorn who just need calories to fuel their existence\" eat at Taco Bell. I'm not kidding, they actually did some market research several years ago to figure out their demographic base, and it turned out that most of their customers were just looking for cheap calories, fast.
I agree with youaredumb.. I don't know why people get so uptight.
That being said, I hate the Quiznos commercials with the talking oven that wants to have sex (again apparently) with the employee.
\"Put it in me dave\"
\"but i got burnt the last time\"
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-213239-100x100.png\")
@slim150: See, I LOVE the Quiznos commercial. I think it's hilarious. I hate this BK ad, because it's not just sexual. It's misogynistic.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-488475-100x100.png\")
It grosses me out because it makes me think about what Scott is doing when there are no customers around.
@HogwartsAlum: Hahahah. That reminds me of this show I watched on BBC about people that are sexually attracted to inanimate objects.
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@Porcelina:
Essay Section: 25% maximum score
Question 4: In which way is this advertisement misogynistic?
@Applekid: The ad displays both the meaty sandwich and the female body as objects ready for masculine consumption. The woman in the ad is not meant to enjoy the burger, for this is not about her. Like the meat, she is a thing to be consumed, a thing that will provide the viewer with a hearty dose of masculinity and virility. In an interesting twist, this ad, which is clearly intended to sell a piece of meat to straight men, also presents the phallic stand-in as something desirable. Men are supposed to see this image and think something along the lines of: \"I like BJs and burgers, cuz I'm a real man. I need some BK,\" yet the ad makes the meat into a sexualized, fetishized masculine object.
@Porcelina: Yet the Quiznos one you like? The commercial that implies sexual harassment and pressuring someone into sexual acts (ie, rape) is okay cause its two guys?
@silver-bolt: Um..that's not what I said. At all. If you even read my above statement, I said:
\"I find it funny because the employee in the ad is obviously creeped out by the \"sexual\" oven. That is why it is funny. Because it recognized that the overly sexual behavior is creepy. Now, someone could see it a different way, and I would love to listen to their argument. Because I understand that not everyone sees ads the way I do.\"
@Porcelina: Never said that is why you like it. But that is what is being presented in the commercial, and regardless of why you like it, you still like a commercial that blatantly uses sexual harassment as the basis for funny.
@Porcelina: So, to summarize your earlier comment, since you LOVE the Quiznos commercial:
Men burning genitals in ovens = hilarity
Feeding a blow up doll = ATTACK ON WOMYN QUICK LETS MARCH!
The reality is people like you just internalize every bullshit thing you see and get offended at things there is nothing to get panties in a twist over. Some advertising executive made the comparison between a long burger sandwich and a phallus make an off-color reference to fetish behavior and you see that as an attack on your gender instead of what it is: an oral sex burger ad.
Do you really believe men see this and think: \"I like BJs and burgers, cuz I'm a real man. I need some BK\"? Seriously? Have you ever even met a man?
![\"user-pic\"](\"/mt-static/support/assets_c/userpics/userpic-4587-100x100.png\")
@Applekid: I've heard that some women enjoy BJs. The ad seems to be targeting them primarily and people who enjoy the concept of women giving BJs secondarily. However, I don't live in an ivory tower, so I could be completely wrong.
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@JohnQPublic: Just because a woman enjoys giving BJs doesn't mean she is not offended by this ad. I am offended by this ad because it objectfies women. Also the look on her face shows shock, dismay...and fear.
I also don't like the Quizno ad and the stupid Hardees ads.
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@Greg []: Lots of women enjoy BJs. That is not a woman about to enjoy giving a sweet beej. That is a female representation reduced to an orifice to cram a sandwich in.
@Applekid:
1.)Yes. I have met a man. I am married, and my husband agreed with me.
2.) \"People like you\"? are you serious?
3.) I never said WHY I thought the Quiznos ad was funny. You assumed. And you are wrong. That is not why I find it funny.I find it funny because the employee in the ad is obviously creeped out by the \"sexual\" oven. That is why it is funny. Because it recognized that the overly sexual behavior is creepy. Now, someone could see it a different way, and I would love to listen to their argument. Because I understand that not everyone sees ads the way I do.
@Porcelina: Yes, completely serious. Profile pages are fantastic. Some people are all over the place. Some people are out for a laugh. Some people (my people) are just trolls that occasionally want to get serious and somehow haven't been banned. Some people, however, are out to push an agenda and I'm sick of how obvious and blatant they are.
No one has to like it. I'm upset that by appearances I look like I'm defending the stupid ad. But to call it misogynistic, and having to break it down on so many levels just to have a logical justification for not liking it? That's a pretty long stretch. Probably why the editor stopped at \"Creepy\" and \"BJ-Minded\".
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@slim150: There's a difference between being uptight, and being irritated by things that are stupid and annoying. I would put these \"sexual\" food advertisements into the latter category.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-6173-100x100.png\")
@slim150: I don't mind sex as a general thing (insert your dirty joke here), but I don't really want to be thinking about ejaculation w/r/t my food. Maybe I'm just picky that way.
@slim150:
I was watching that ad the other day, and I swear they edited it. Something like \"I'm waiting\" instead of \"I'm waiting for it\" or either they cut off \"put it in me\". Something was different.
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You know, I don't really see what's so racey about this adverti(Looks at ad again).....my God...
Man, I can't believe they did an ad like that! Kudos BK!
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The overt sexuality is sure to impress 13-19 year old boys, and... that's about it.
But am I the only one, upon reading the actual ad copy, that thought of Spongebob Squarepants' description of a Krabby Patty?
\"I'll never forget your 100% all-secret patty, secretly assembled with undersea cheese, pickles, lettuce, tomato, onion, all secretly steamed between two fluffy seaweed-sea buns.\"
/Waiting for the weekend for real grilled burgers...
What no mayo????
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This is to appeal to their 13-21 year-old male demographic and those with the mind of one. \"ROFL, ain't that cool, man?! If BK can do that they must make good food!\"
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I would have to say the ad agency was successful, as the ad has generated free advertising.
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@I Love New Jersey: Free ads mean nothing if they gross people out and make them NOT want to buy the product.
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@dragonfire81: Sex gets attention. Attention does not necessarily mean sales, especially if all the people looking are going \"Ew\".
@dragonfire81: I gotta say in this case, sex grosses out. Thinking about ejaculate on my food is unlikely to get me to eat at Burger King ... and now that's what I'm going to think of every time I see their food.
@Eyebrows McGee (now with more baby!): Oh c'mon, it's not *ON* your food, its in your food's testicles. It doesn't get on your food until... [redacted for an infinite number of reasons].
You see, I can go there because I never, ever eat at BK.
I thought this was a hoax?
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-135777-100x100.png\")
This is obviously market toward individuals who feel that getting 1800 calories in one sandwich is somehow normal. Also sticking your 'fleshy' in a piece of plastic is somehow satisfying.
@donjumpsuit: It looks good, and I'm probably having BK for lunch, but I agree that it's looks horribly unhealthy. I'll probably stick with my Tendergrill with no mayo.
Mmmmmm... burger...
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@Mr. Kite: Singapore? Where an old-fashioned PDA* can earn you a flogging??
I didn't think this was possible, but they must be more screwed up sexually than us Yanks!
(double entendres not really intended but I'm leavin' 'em there)
*PDA used to = Public Display of Affection
Cool you guys actually posted my forward. Feeling special!
When I picture Burger King's marketing department, I see something like that superbowl commercial with all the monkeys going crazy in an office and the one guy trying unsuccessfully to keep them focused...
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This does nothing but help visually affirm my opinions on BK food sucking.
@ARPRINCE: I think its related to the uncanny valley, and the static expression on the mask. In our minds, facial expressions are active, responsive, dynamic, and when they do not possess this quality, the result is perceived as grotesque and alien, much like the unsettling gaze of a neutral mask.
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BK ads on TV with the King is really creepy as well. I actually called their customer support last year and told them about it when they first came out with those ads.
There's something in the BK King character that's really wrong and I just can't really put my hand on it.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-952037-100x100.png\")
@ARPRINCE: I get the impression that that character is intentionally creepy, especially in those ads where he appears in people's bedrooms while they are sleeping. If I remember correctly, there's even an ad where he's IN someone's bed ready with hot french toast sticks or something.
it would have much more impact if the model was actually looking at the sandwich!
As far as burger king food goes, i always regret eating it once i'm done! It's all garbage, but it's cheap!
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-1034061-100x100.png\")
@Sean Meyers: I think they were too weak to go all the way: the sandwich would have to be at an upward angle with her head tilted down so that she could maintain the wide-eyed expression while maintaining \"eye contact\". Either that or BK was going for more of an oral rape look, with the woman paralyzed with fear.
![\"user-pic\"](\"/mt-static/support/assets_c/userpics/userpic-449511-100x100.png\")
I'm not surprised that this came from a burger joint that's been using a totally creepy lecherous man-in-tights as it's icon for the past 50 years. He looks like the stranger-danger \"do you like gladiator movies\" guy parents street-proof their kids against.
i LOVE receiving BJ's...I'm still not going to eat at Burger King though.
I can't think of any quicker way to stop receiving BJ's than eating a whole lot of Burger King continuously.
I would like to email and tell BK how very impressed I am by this. There are no email addresses on their website. Anybody know of any?
Shocking. I have two Burger Kings in my area. They usually have NO customers inside them when the nearby Taco Bell and McDonalds have a line at the drive thru.
I have always wondered why. Now, I know.
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@PLATTWORX: Exactly. Nobody has been going to the BK in your local area because of an ad in Singapore that has been widely circulated for all of 16 hours.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-977818-100x100.png\")
That BK looks more like a BJ of sorts.
This almost seems like it should be an ad for Mooby's - \"I'm eating it\", etc.
...now I gotta go get my cow tipper on...
![\"user-pic\"](\"/mt-static/support/assets_c/userpics/userpic-109266-100x100.png\")
Mmm-mmmm. That is a tasty burger.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-211131-100x100.png\")
Unlike McDonalds, Burger King flame-broils their phallus.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-327923-100x100.png\")
It's no more offensive than the T.V. ad BK had for Spongebob Squarepants, during which they had square bottomed women dancing to \"I like Square Butts\". Taking a small childrens show and using it the way they did made sure I would never be a BK customer. Not everyone is a 15 year old sex depraved kid and I for one get tired of seeing the garbage. And while I'm on my Soapbox, \"Smiling Bob can go screw himself\".
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Ooh, the Jezzies will not like this.
/and neither do I, but that's probably the first time we've agreed...so woo hoo for first times!
//oops, I did it too.
This is what happens when you let Scott put it in you.
![\"user-pic\"](\"/mt-static/support/assets_c/userpics/userpic-425904-100x100.png\")
\"Fill your desire for something long, juicy...\"
Yea. When I'm hungry I'm never like \"Damn, I could really go for something 'long' right now. I don't care about the other 2 spatial dimensions, 'long' is all I need.\" Then again, I'm one of those odd ones that don't simulate fellatio on sandwiches, so I'm sure I'm in the minority.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-468010-100x100.png\")
BK, proud sponsor of the AVN Awards!
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-879037-100x100.png\")
Id probaby eat it if it was a naked male model with the sandwich on his lap.. But obviously BK only thought of the penis'. Good going, BK.
You can buy the sandwich, but you don't have to swallow.
I think this is hilarious. I wish those with sticks up their ass would just get over it. Who is the target market for BK. 14-21 year old males. I think that is a group who eat fast food more often than average people. Its called knowing your customers.
We had a Burger King close down in a college town near here. How bad to you have to be to have the college crowd not want to eat there?
Another thing, We keep mentioning the Teen - Pre-teen market, which was when BK was good, back when I was in middle school.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-133551-100x100.png\")
Although the ad implies the benefits friends of Burger King may bestow upon it, I suspect that (like everything else BK offers) the taste will suck and trigger a gag reflex in anyone who attempts to swallow it.
For now, I'll pass in favor of having lunch at Jack Off In The Box.
I can't stop laughing
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-1578-100x100.png\")
What's funny is that the idea is that MEN will eat this, having been psychologically prepped by images of helpless open-mouthed women waiting to slurp the seven inches of meat we all know those pretty girls who aren't looking at you secretly want (er, right?).
But the end result will be a bunch of guys with seven-inch slimy pseudo-cocks hanging out of their mouths.
Sometimes misogyny is its own revenge, I guess. Now, where are the pictures of men sucking on this thing?? I want to blow them up and hang them next to the ad!
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-643587-100x100.png\")
![\"user-pic\"](\"/mt-static/support/assets_c/userpics/userpic-186584-100x100.png\")
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Lately, BK has been making me wish that I ate there simply so that I could stop eating there. I've actually considered starting to eat at McDonalds and Wendys simply to hurt BK, but I'm not quite there yet.
@nataku83: The sad thing about this is that their food tastes much, much better than any of their competition, save Carl's Jr/Hobees.
If they just said \"Taste's like real food\" they might do well.
@nataku83: Right. There. With. You.
Bleh.
@nataku83: You have summed up my feelings way more succinctly than I was going to. :)