"There is no evidence, scientific or otherwise, that Powerade Ion functions better than Gatorade as a sports drink," the lawsuit said. "There is no evidence that Powerade Ion will help consumers achieve better hydration, have more energy or get nutrients that will result in improved athletic performance."
The complaint claims there is no evidence the "minute quantities of magnesium and calcium" present in the Powerade drink make it superior to Gatorade.
The lawsuit actually demands that the drinks be recalled if their labels contain the false advertising message.
"Defendants' entire advertising campaign for Powerade Ion4 is a calculated, intentional strategy designed to falsely and viciously attack the readily- identifiable market leader, Gatorade, in the hopes of unfairly gaining precious market share," the lawsuit said.
Coke's spokesperson said that they couldn't comment because they'd not received the lawsuit.
PepsiCo Unit Files False-Advertising Suit Vs Coca-Cola [CNN]
]]>:rollseyes:
They never said that it "functions better". They said it it was "more complete". Hell, they could have said that it "boosts the immune system" or "encourages wellness" for all the difference it makes.
Learn from the FTC: companies that make medically meaningless claims about their products don't generally have legal consequences.
]]>LifeHacker posted a recipe for DIY sportsdrink, they use a salt substitute to get the potassium, which is what we used to do back in the day - mixed with heavily watered down lemonade from powdered mix. [lifehacker.com]
]]>I see what you're saying, but Tang or something would do the trick just as well. There's also that lemonade mix stuff and juice from concentrate.
Gatorade just tastes nasty.
]]>Gatorade G2 should be marketed as a hangover cure. It works wonders for me!
]]>RT
www.privacy.pro.tc
For a while, All-Sport (under Pepsi) had a corporate partnership with the NCAA and had Shaquille O'Neal as a commercial endorser.
]]>A google search for "Central Fatigue Theory" yielded this helpful website:
Let's not be so quick to dismiss "sports drinks," especially if you use them correctly.
]]>I don't have any more suggestions as to why you felt different that morning when you had the turkey sandwich from what you told me. There's another factor that's being overlooked.
]]>Plus I don't really like very cold drinks, when I buy soda (rarely) I drink it at room temperature unless it's really warm out. Room temperature water tastes like shit.
]]>I prefer Pepsi products, but I agree that "more complete" is asinine.
]]>But who's going to sue Pepsi over that claim? The ocean?
]]>It was the Florida Gators, the UF's football team (not professional).
]]>It was the Florida Gators. As in University of Florida. As in Keith Jackson saying "the legend continues". As in having labs on campus.
]]>@Jim Topoleski: But they won't. These come up pretty often in the food market. You should see some of the wars Kraft/OscarM have waged, especially on the organic front (these of course hardly ever get media attention).
]]>@ekthesy: I was a swimmer in college, and we would have Powerade (natch,we were in Atlanta, home of Coke) for meets and long practices (i.e. those that were 3 hours or longer). We used the powdered kind, and the coach would make it super weak, half strength or lower. It made the practices go better, and it would stave off hunger somewhat--you can't eat (or eat much, at least) before you're going to be swimming hard, and Powerade had calories, which, if you're swimming for 3+ hours, is a good thing. If you're running on the treadmill to lose weight, not so much.
]]>"Dietary modification cannot change the acidity of any part of your body except your urine. Your bloodstream and organs control acidity in a very narrow range. Anything that changed acidity in your body would make you very sick and could even kill you. Promoters of these products claim that cancer cells cannot live in an alkaline environment and that is true, but neither can any of the other cells in your body."
"If you hear someone say that your body is too acidic and you should use their product to make it more alkaline, you would be wise not to believe anything else the person tells you."
If you like the taste of Kangen water, good for you, but there is no health benefit.
]]>Believe it or not, Gatorade still has its place among athletes. When your sweating, you need more than water to hydrate effectively. Gatorade contains valuable electrolytes (fancy name for sodium) and carbs. to keep you on track.
And I challenge anyone to carry milk in their pack while running for any amount of time.
Accelerade is ok if you can get past the taste. And there were studies showing that a 4:1 carb to protein ratio was more effective in energy recovery.
Heck, some legendary runners even use flat Coke during their runs.
]]>With electrolytes
]]>Hey, I don't sell the things. I don't even own one. I just believe in the science. Anyone who doesn't believe that high alkaline water is better for them than anything else simply hasn't done the research. I don't have $4000 to shell out for a machine, so I just have a neighbor fill glass jars full of water for me so I can still drink the good stuff.
]]>Consumerist tag fail.
]]>The thing about Gatorade is that it is completely trivial to replicate, and the only thing it has is brand awareness and market share. There was an interview with a gatorade beverage chemist talking about gatorade. The Interviewer asked if the formula for gatorade was secret or proprietary and thus more effective, and his answer was "not really. anyone can take gatorade to a lab and determine whats in it. I guess it really pays to be first."
]]>My workouts are not so long that I need to be worried about dehydration, especially since I drink 1-2 litres of water during the day, nor do my workouts get interrupted by having to go too often. Besides I don't take the extra caffeine all the time, just when I feel like I could use a little extra energy during my workouts.
]]>No, I usually eat a bowl of Kashi Go-Lean crunch before I skate. The turkey had more protein, would be my guess.
Oatmeal seems to work well also. NOT the instant crap.
]]>@snowmoon: But......But Michael Jordan drank Gatorade!
Gatorade/Powerade/any sugary drink is bad for you if all you do is sit on your ass in front of a computer.
Infact, something that is high glycemic such as gatorade/powerade/etc is something that you'd want as you work out.
Why? To spare your glycogen (stored energy) and glucose (energy ready to use).
Again, why? Consuming steady amounts of carbohydrates in small amounts (i will usually do 4 fl oz every 15 minutes) will spare your muscle mass and keep your body from metabolizing it. Don't believe me? Get the proper test strips and see how much ammonia is in your piss after you work out.
The only thing I agree with is whoever said that chocolate milk is the optimal post-workout "meal". You'll have an ideal mix of fast digesting carbs (again, to spare muscle catabolism), whey (fast digesting protein) and casein (slow digesting protein). I've seen this times and times again and it'll be way cheaper than any protein you can buy. Don't worry about HFCS in this case.
I used to drink propel... until they added fiber to it. Thanks for succumbing to the whole fiber craze. Why would you want to slow carb digesting when you're working out???
]]>But your right the version they make now is garbage and is far from the original formula that was actually quite sour and not sweet at all.
]]>Actually, if you test my water, it DOES contain sodium/potassium. Especially my softened water. Still, it doesn't contain enough to make up for excessive sweating.
Your last sentence also has something people should realize, that most people who suck down these 'sports drinks' should realize - if you're working out for less than a couple hours, water is better for you. That hour at the gym? No sports drinks needed, water would be better for you. I'd estimate that 99% of these drinks are consumed when plain old water(flavored, if you want), would be better.
These drinks were originally designed for serious athletes playing LONG games, often in hot, humid conditions - such as footballers, soccer players, etc...
Your average person working out isn't putting enough strain to exhaust their store of glucose or electrolytes.
]]>Personally I don't care for either that much, I only drink Gatorade when I'm sick and can't keep anything else down.
]]>What this should really be is a class action lawsuit by consumers for making another annoying claim in their advertising that sounds all right but, on further inspection, is completely empty in meaning, which always gives me a "jack-hammer pounding into my head" feeling.
Unfortunately, there isn't a law against that yet. But there should be. Write your congressman!
]]>On the other hand, for something that's less than two hours (like a half-marathon for many people), you don't need the calories.
]]>@ekthesy:
When doing endurance events the body needs esily matabolized sugars. In longer events not only do I drink diluted sports drink; out of the bottle they are to strong to be absorbed esaily, but I take gels.
Eat a banana, drink 16oz of cold tap-filtered water. That's what your body needs.
]]>Meant to also include, Pocari Sweat is fantastic for hangovers.
]]>@ekthesy:
Both play second fiddle to Pocari Sweat.
probably from Pepsi's PR department.
]]>@jscott73: Protein powder mix? Slightly different demographic, but basically the same (crap you can find naturally but let's prepackage it and charge a premium) idea.
]]>That being said, Coke is good. Pepsi is crap.
]]>Nobody has to twist my arm to get me to drink milk.
]]>Surely that's not just an advertising gimmick, right?
]]>@honestlytoomuch: how about Diet Powerthirst (with Splenda
How did I know I would see SEVERAL Idiocracy references in this thread?
]]>@thefranchise2: Beats water from the toilet
]]>That sounds really good!
The best skate practice I ever had was when I ate a turkey sandwich on wheat bread for breakfast. Too bad I don't really like turkey. I had energy to spare...if I could do an Axel, it would have been on the ceiling!
]]>@jscott73: Water!? You mean like from the toilet?
]]>@Saboth: Can I have a cookie with the milk?
]]>@Jim Topoleski: HAHAHA, I haven't seen that one. I'm a big fan of PowerThirst.
400 BABIES!!
]]>@Geblah187: You beat me to it.
]]>Oh, and a side note for anyone wasting money on protein/recovery drinks that are $2-$3 per bottle: scientific studies show a big cold glass of chocolate milk does the exact same thing.
]]>@Jim Topoleski: Heh. Perhaps the fallout from that bomb kills off the flavored water and energy bar markets as well.
]]>There are far superior electrolyte drink mixes on the market which can benefit the every day pursuit of physical fitness. (My personal fave is Hammer HEED)
At most, taking some Gatorade with water while you're doing a long strenuous activity - 5K or longer - is about the only time you should drink these. Even then there are better options out there, like Accelerade.
(That or when you're hungover).
Gatorade is best used for rec league soccer for the kids.
]]>@JWBrockman: That is exactly what i was thinking.
]]>But the original that was scientifically developed and tested did show a marked improvement in recovery of athletes.
Personally I use a watered down version of Tang myself.
]]>It's what plants crave!
]]>If I was desperate for electrolytes I would just drink Smart Water. If I was desperate...
]]>What is good Conan?
]]>After all there is massive amounts of evidence that both in their current forms are not very good for you, even if your athletic.
While unlikely, Coke could EASILY lob the nuclear option and destroy both markets.
]]>