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  <id>tag:consumerist.com,2010:/1/tag:64.14.177.195,2009://1.5170825-</id>
  <updated>2010-01-24T13:12:05Z</updated>
  <title>Comments for How To Opt Out Of Google&apos;s New Targeted Ads</title>
  <subtitle>Shoppers bite back.</subtitle>
  <generator uri="http://www.sixapart.com/movabletype/">Movable Type 4.32-en</generator>
  <entry>
    <id>tag:64.14.177.195,2009://1.5170825</id>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://consumerist.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=5170825" title="How To Opt Out Of Google's New Targeted Ads" />
    <published>2009-03-16T23:30:34Z</published>
    <updated>2009-03-17T07:04:45Z</updated>
    <title>How To Opt Out Of Google&apos;s New Targeted Ads</title>
    <summary>--&gt;Last week, Google introduced its new &quot;interest based&quot; ads, which is based on tracking your browsing activity and targeting ads based on that behavior. Fortunately, there are several ways to opt out.</summary>
    <author>
      <name>Alex Chasick</name>
      
    </author>
    
    <category term="Google" />
    
    <category term="Horror Stories" />
    
    <content type="html" xml:lang="en" xml:base="http://consumerist.com/">
      <![CDATA[
<p><!--<img src="http://consumerist.com/images/31/2009/03/googlebox.jpg"  width="494" height="205" style="display:block;" />--><iframe src="http://digg.com/api/diggthis.php?u=http://digg.com/tech_news/How_To_Opt_Out_Of_Google_s_New_Targeted_Ads" align="right" frameborder="0" height="82" scrolling="no" width="55"></iframe>Last week, Google <a href="http://googleblog.blogspot.com/2009/03/making-ads-more-interesting.html">introduced</a> its new "interest based" ads, which is based on tracking your browsing activity and targeting ads based on that behavior. Fortunately, there are several ways to <a class="autolink" title="Click here to read more posts tagged OPT OUT" href="http://consumerist.com/tag/opt-out/">opt out</a>.</p>
]]>
      <![CDATA[
<p>There are obvious privacy issues that pop up when a company tracks your web history; it's also annoying and creepy. Fortunately, Google has implemented <a class="autolink" title="Click here to read more posts tagged TARGETED ADS" href="http://consumerist.com/tag/targeted-ads/">targeted ads</a> in a relatively benign way, working with privacy groups like the <a href="http://www.eff.org/deeplinks/2009/03/google-begins-behavioral-targeting-ad-program">Electronic Frontier Foundation</a> to make avoiding these ads pretty easy. As EFF points out, the best way to do this would be to require users to opt in to targeted ads, rather than opt out. That's not gonna happen though, so here's what you can do:</p>
<ul>
<li>You can use Google's <a href="http://www.google.com/ads/preferences/">Ad Preferences</a> tool to take certain behaviors and interests out of its targeting. This would come in handy if, for instance, you ignored Chris's warnings and looked up what his <a href="http://consumerist.com/5169165/is-tentacle-grape-soda-real-because-their-shipment-dates-arent">grape soda post</a> was about, and you're now receiving really discomforting ads.</li>
<li>You can also <a href="http://www.google.com/privacy_ads.html">opt out</a> of targeted ads altogether, although these preferences will be lost if you regularly delete your cookies.</li>
<li>Instead, Google developed an opt out plugin, which will keep you opted out of its targeted ads even if you clear your cookies. Fancy!</li>
</ul>
<p><a href="http://www.eff.org/deeplinks/2009/03/google-begins-behavioral-targeting-ad-program">Google Begins Behavioral Targeting Ad Program</a> [EFF]<br>
(Photo: <a href="http://www.flickr.com/photos/smailtronic/2785449198/">msmail</a>)</p>
]]>
    </content>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11744560</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11744560" />
    <title>Comment from Anonymous on 2009-03-31</title>
    <author>
        <name>Anonymous</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>The answer is to do this yourself. Opting out is not an answer in my opinion. Trusting that your data will not be used or somehow revealed is a mistake. Just look at all the personal info Google lost a few weeks ago. Preventing them from seeing your stuff, tacking you across the net in the first place is a better approach. Using the latest security tools, many of them free <a href="http://www.surfbouncer.com/personal_vpn_faq.htm" rel="nofollow">http://www.surfbouncer.com/personal_vpn_faq.htm</a> will prevent your data from being accidently or intentionaly revealed at some point in the future. EFF should be commended for the excellent work they do. I've had the pleasure to meet several of their staff in the past and their understanding of things is amazing.</p>]]>
    </content>
    <published>2009-03-31T11:39:48Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11513390</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11513390" />
    <title>Comment from The_IT_Crone on 2009-03-21</title>
    <author>
        <name>The_IT_Crone</name>
        <uri>http://</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://">
        <![CDATA[<p>Why don't they simply give you a survey of the kinds of ads you want to see, then leave us alone?</p>]]>
    </content>
    <published>2009-03-21T05:19:14Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11455374</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11455374" />
    <title>Comment from Eric Alvarado on 2009-03-18</title>
    <author>
        <name>Eric Alvarado</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>there are lots of ways to block advertiser of all kinds, hopefully people do not do this to sites they read often and would like to help in generating a revenue stream. Especially in the tough economic times we have now, smaller and independently run sites need every bit of exposure and finance they can muster.</p>]]>
    </content>
    <published>2009-03-19T02:41:50Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11427266</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11427266" />
    <title>Comment from GenXCub on 2009-03-17</title>
    <author>
        <name>GenXCub</name>
        <uri>http://genxcub.livejournal.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://genxcub.livejournal.com">
        <![CDATA[<p>@<a href="#c11396192" rel="nofollow">HiPwr</a>:</p>
<p>just to add, when you're here on consumerist, you're getting content (and potentially cookies) from:</p>
<p>google.com<br />
google-analytics.com<br />
atdmt.com<br />
fbcdn.net<br />
facebook.com<br />
sitemeter.com<br />
quantserve.com<br />
digg.com<br />
yimg.com<br />
typepad.com</p>]]>
    </content>
    <published>2009-03-18T01:29:10Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11427185</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11427185" />
    <title>Comment from GenXCub on 2009-03-17</title>
    <author>
        <name>GenXCub</name>
        <uri>http://genxcub.livejournal.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://genxcub.livejournal.com">
        <![CDATA[<p>@<a href="#c11396192" rel="nofollow">HiPwr</a>:</p>
<p>If you accept any cookies, you've always been giving your browsing history to multiple websites.  Using the NoScript plugin to Firefox can prevent you from granting googleadservices.com (and others, you can easily tell by their names when NoScript filters them out as you visit websites) access to your history.</p>
<p>When you visit a website, you're accepting cookies from 5-10 other websites.  Shady, but not illegal, so at that point, you're implicit in them having your browsing history, and can do what they want with it.</p>]]>
    </content>
    <published>2009-03-18T01:26:10Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11423677</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11423677" />
    <title>Comment from Garbanzo on 2009-03-17</title>
    <author>
        <name>Garbanzo</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p><p>@<a href="http://consumerist.com/5170825/how-to-opt-out-of-googles-new-targeted-ads#c11396503" rel="nofollow">ThatIdiotJeffrey_GitEmSteveDave</a>:Google repeatedly forgets my search preferences. Sometimes it's a few time a week, sometimes a couple months can go by without it happening. I know someone at Google who is looking for patterns/clues, and I've forwarded him a link to this discussion. Can you say what operating system you use, what browser (name and version number) and whether you are logged in to Google when it happens? If anyone else has this problem: same questions.</p></p>]]>
    </content>
    <published>2009-03-17T23:47:34Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11422116</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11422116" />
    <title>Comment from aikoto on 2009-03-17</title>
    <author>
        <name>aikoto</name>
        <uri>http://www.jeremyduffy.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.jeremyduffy.com">
        <![CDATA[<p>@<a href="#c11420095" rel="nofollow">Mark Chaney</a>: No. I'm protesting. Websites can make money by recommending products and services instead of allowing random ads they can't control. I'm more than happy to block all ads on all sites. Keep in mind that the only things Adblock stops are the banner services that are common across the web and advertise scuzzy sites like Classmates, Mortgage loans, and Lifelock.</p>]]>
    </content>
    <published>2009-03-17T23:08:49Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11421997</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11421997" />
    <title>Comment from aikoto on 2009-03-17</title>
    <author>
        <name>aikoto</name>
        <uri>http://www.jeremyduffy.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.jeremyduffy.com">
        <![CDATA[<p>Or you could browse when logged out of google</p>]]>
    </content>
    <published>2009-03-17T23:06:08Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11420095</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11420095" />
    <title>Comment from Mark Chaney on 2009-03-17</title>
    <author>
        <name>Mark Chaney</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>If you dont like the ads, dont use the sites/services that have them or just deal with them. If your blocking them, your stealing, plain and simple.</p>]]>
    </content>
    <published>2009-03-17T22:17:40Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11417047</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11417047" />
    <title>Comment from Anonymous on 2009-03-17</title>
    <author>
        <name>Anonymous</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>re: "Instead, Google developed an opt out plugin, which will keep you opted out of its targeted ads even if you clear your cookies. Fancy!"

<p>that's NOT fancy. what the plugin does is prevent the doubleclick cookie from being deleted, so by using Google's opt-out plugin, you are opting IN to their advertising data collection forever to opt out of their new user classification system. it's damned if you do, damned if you don't. not fancy.</p></p>]]>
    </content>
    <published>2009-03-17T20:43:49Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11416453</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11416453" />
    <title>Comment from vladthepaler on 2009-03-17</title>
    <author>
        <name>vladthepaler</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Or you can just set up a hosts file that tells your computer never to have any contact with the ad servers. A good hosts list can be found at:</p>
<p><a href="http://someonewhocares.org/hosts/" rel="nofollow">[someonewhocares.org]</a></p>]]>
    </content>
    <published>2009-03-17T20:25:50Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11416002</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11416002" />
    <title>Comment from verbatim613 on 2009-03-17</title>
    <author>
        <name>verbatim613</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>1. Use Firefox;</p>
<p>2. get the plugin: Ad Block Plus (<a href="https://addons.mozilla.org/en-US/firefox/addon/1865" rel="nofollow">[addons.mozilla.org]</a>)</p>
<p>3. block all the ads you want</p>]]>
    </content>
    <published>2009-03-17T20:11:43Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11413488</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11413488" />
    <title>Comment from hi on 2009-03-17</title>
    <author>
        <name>hi</name>
        <uri>http://</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://">
        <![CDATA[<p><p>This doesn't opt you out of ad's. It just lets you select from about 5 or 6 broad categories that might suit you better (like Art, auto, or entertainment, etc...).</p></p>]]>
    </content>
    <published>2009-03-17T18:41:38Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11411554</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11411554" />
    <title>Comment from whuffo on 2009-03-17</title>
    <author>
        <name>whuffo</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Interesting - when I visited Google's ad preferences page and tried to opt out my ad blocker triggered when they redirected me to a Double Click address.</p>
<p>Many have already figured out that Double Click is pure evil - and this association with Google doesn't do Google's reputation any good.</p>]]>
    </content>
    <published>2009-03-17T13:32:16Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11409272</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11409272" />
    <title>Comment from P_Smith on 2009-03-17</title>
    <author>
        <name>P_Smith</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p><p>Forcing people to "opt out" <b>is evil</b>.</p><br />
<p>Google can get f***ed, and I'll tell any "targeted" advertiser to do the same.</p></p>]]>
    </content>
    <published>2009-03-17T08:33:32Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11405432</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11405432" />
    <title>Comment from Corporate-Shill on 2009-03-16</title>
    <author>
        <name>Corporate-Shill</name>
        <uri>n/a</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="n/a">
        <![CDATA[<p><p>@<a href="http://consumerist.com/5170825/how-to-opt-out-of-googles-new-targeted-ads#c11396675" rel="nofollow">Laughing-Man</a>:</p><br />
<p>Give 'em a week or so.</p></p>]]>
    </content>
    <published>2009-03-17T04:25:46Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11404640</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11404640" />
    <title>Comment from cobaltthorium on 2009-03-16</title>
    <author>
        <name>cobaltthorium</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>@<a href="#c11398630" rel="nofollow">oldgraygeek</a>: Me, too :)</p>]]>
    </content>
    <published>2009-03-17T03:52:03Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11403918</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11403918" />
    <title>Comment from antisane on 2009-03-16</title>
    <author>
        <name>antisane</name>
        <uri>n/a</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="n/a">
        <![CDATA[<p>@<a href="#c11402642" rel="nofollow">vgeroh</a>: I thought chrome was just a branded (and stripped down) version of firefox.</p>]]>
    </content>
    <published>2009-03-17T03:26:09Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11402642</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11402642" />
    <title>Comment from vgeroh on 2009-03-16</title>
    <author>
        <name>vgeroh</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Ironically Google's own browser Chrome doesn't have a plug in for it to opt out ;)</p>]]>
    </content>
    <published>2009-03-17T02:43:52Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11402216</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11402216" />
    <title>Comment from antisane on 2009-03-16</title>
    <author>
        <name>antisane</name>
        <uri>n/a</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="n/a">
        <![CDATA[<p>The "opt-out" plugin will not install on Firefox 3.1b3, and I need to use this version of FF for Mozilla Weave.</p>
<p>Oh well, I use a combo-punch for ads and trackers anyway: NoScript + Adblock plus.</p>]]>
    </content>
    <published>2009-03-17T02:31:33Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11401072</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11401072" />
    <title>Comment from CFinWV on 2009-03-16</title>
    <author>
        <name>CFinWV</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>@<a href="#c11398643" rel="nofollow">picardia</a>: Tell me about it.  I was bombarded with ads for fertility clinics after I told my friend about my tubal ligation procedure.  Hello....</p>]]>
    </content>
    <published>2009-03-17T01:58:43Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11399455</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11399455" />
    <title>Comment from krispykrink on 2009-03-16</title>
    <author>
        <name>krispykrink</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Just go into your browser settings and make a filter to block any and all cookies from google. If you have Firefox, use Stealther.</p>]]>
    </content>
    <published>2009-03-17T01:14:10Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11399199</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11399199" />
    <title>Comment from alexburrito on 2009-03-16</title>
    <author>
        <name>alexburrito</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p><p>Or, you could use a different search engine that doesn't target you with ads. Does anyone have a suggestion of one for me? I love Google, but this kinda pisses me off. I'd like to start using another engine....</p></p>]]>
    </content>
    <published>2009-03-17T01:07:57Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11398828</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11398828" />
    <title>Comment from kbrook on 2009-03-16</title>
    <author>
        <name>kbrook</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>@<a href="#c11396546" rel="nofollow">shepd</a>: You and me both - there's also an extension that replaces ads with art. That's pretty cool, tho some of the art isn't to my taste. <a href="http://add-art.org/" rel="nofollow">[add-art.org]</a></p>]]>
    </content>
    <published>2009-03-17T00:57:54Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11398643</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11398643" />
    <title>Comment from picardia on 2009-03-16</title>
    <author>
        <name>picardia</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>I'm generally okay with Google saving my search history.  I do get annoyed at some of the 'targeted' ads on gmail, because they have a bad tendency to not be targeted well enough.  Hi, when I make fun of Laura Ingraham with my friends in email, it does NOT make me a Republican and therefore more likely to buy an Ann Coulter book.</p>]]>
    </content>
    <published>2009-03-17T00:52:43Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11398630</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11398630" />
    <title>Comment from oldgraygeek on 2009-03-16</title>
    <author>
        <name>oldgraygeek</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>I tried to opt out, but my Hosts file blocks doubleclick.net anyway... so I guess I'm safe.</p>]]>
    </content>
    <published>2009-03-17T00:52:30Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11398446</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11398446" />
    <title>Comment from johnva on 2009-03-16</title>
    <author>
        <name>johnva</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>@<a href="#c11398342" rel="nofollow">Jozef</a>: Even that is not enough, although it's better than nothing. They can still track you by IP address even if you never sign in to websites. Then, if you ever DO temporarily sign in to Google or whatever they can link that account to all your surfing you do while logged out.</p>]]>
    </content>
    <published>2009-03-17T00:48:37Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11398342</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11398342" />
    <title>Comment from Jozef on 2009-03-16</title>
    <author>
        <name>Jozef</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>I'm one of those who regularly cleans his cookies and always signs out after a session that requires a login.  I still consider that behavior to be the best privacy-protecting mechanism (albeit limited as it is) out there.</p>]]>
    </content>
    <published>2009-03-17T00:46:09Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11398259</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11398259" />
    <title>Comment from johnva on 2009-03-16</title>
    <author>
        <name>johnva</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>@<a href="#c11397973" rel="nofollow">ThatIdiotJeffrey_GitEmSteveDave</a>:</p>
<p>Interesting that employers would be concerned with people taking data out via local files, but not so concerned with Google gathering and logging all the search information of their employees. I'm actually surprised that the existence of this comprehensive external logging isn't a bigger confidentiality concern for employers. If you have access to Google, you could easily send out confidential information through that channel.</p>
<p>My bigger concern, like I said, is not how they're using this information now. It's that the private information is eternal, potentially. Someone in the future could come up with a nasty, nefarious use for all that data and turn it against us. They might use techniques that haven't even been invented yet to mine through it, or to link it to other information sources that don't exist yet.</p>]]>
    </content>
    <published>2009-03-17T00:43:57Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11398030</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11398030" />
    <title>Comment from oneliketadow on 2009-03-16</title>
    <author>
        <name>oneliketadow</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>The CustomizeGoogle add-in for Firefox let's you block lots of ads from google's various sub-sites.  Also the TrackMeNot add-in will send random queries up to Google to confound this type of tracking.</p>]]>
    </content>
    <published>2009-03-17T00:37:49Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11397973</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11397973" />
    <title>Comment from ThatIdiotJeffrey_GitEmSteveDave on 2009-03-16</title>
    <author>
        <name>ThatIdiotJeffrey_GitEmSteveDave</name>
        <uri>http://www.CanItKillTheGrimace.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.CanItKillTheGrimace.com">
        <![CDATA[<p>@<a href="#c11397033" rel="nofollow">johnva</a>: Some of these searches were done on a terminal at my old job.  NO way to transfer files off of it, as it was a bank, and they had everything locked down very tight, and I wasn't about to press my luck.  The saved searches ALSO saved the results that I clicked on, which is the info I usually need when I go back to search.  I also have access to it/add to it wherever I can log into my G-count.</p>
<p>As for my address, any e-mail I receive confirming a purchase shows where it's getting sent to and where it's being paid from.  I don't normally get directions from Google, b/c I have a GPS w/a unique ID which is registed to me through Garmin.  There's someone who knows "everywhere" you go.</p>
<p>Like I said before, I not that concerned who knows that much about me.  I pretty much bare all in my avatar here, I run/have a website w/4 webcams set-up throughout my house that broadcast 24/7(as long as they are working), and speak my mind.  I will confess that I maintain two identities online, one being GitEmSteveDave, and the other being the email address/SN I put on job applications and my business cards.  I do a pretty good job making sure the two don't ever show up together, though, as I might not want a future employer knowing my feelings on politics/corporations.</p>
<p>If I ever find out someone goes/went through all the trouble to track/find out as much as they can about me, I will admit it will be a shot to my ego, and I might have trouble fitting through doors.  My life is depressing enough having to live it myself.  If anyone was forced to study up on me, I confess that I would not be surprised if they needed to see a shrink.  :\</p>]]>
    </content>
    <published>2009-03-17T00:36:14Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11397672</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11397672" />
    <title>Comment from noobhacker on 2009-03-16</title>
    <author>
        <name>noobhacker</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>@<a href="#c11396585" rel="nofollow">nakedscience</a>: haha same here. all the useless facts i know about taco bell come from wikipedia</p>]]>
    </content>
    <published>2009-03-17T00:27:38Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11397033</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11397033" />
    <title>Comment from johnva on 2009-03-16</title>
    <author>
        <name>johnva</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>@<a href="#c11396503" rel="nofollow">AfraidOfVelcro_GitEmSteveDave</a>: You could easily store your old search history on your own computer by using your browser settings. There is no need for Google to keep it all for you, and there are downsides to letting them do that.</p>
<p>I think that there is a real privacy issue with this sort of data collection. (And I should be clear that what I have a problem with is the storage of the history in the first place, linked to my identifiable information, rather than its use for targeted ads). You might not think your search information is very private, but think about some of the stuff that gets in there, like addresses that you've searched for on Google Maps. If you regularly use that to get directions, they can easily tell where you live, etc. This isn't a huge issue if all this data is being used only the way it is right now, but I can easily see numerous ways that the Google search data could become quite dangerous in the hands of people intent on using it for other purposes than what Google is using it for (for example, insurance companies, employers, local police, attorneys in civil lawsuits...). Credit card companies are already judging us based on where we shop; health or life insurance companies could do the same to identify people who patronize businesses frequented by "sick people" and deny coverage, for example.</p>]]>
    </content>
    <published>2009-03-17T00:10:01Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11397008</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11397008" />
    <title>Comment from cuchanu on 2009-03-16</title>
    <author>
        <name>cuchanu</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Hey I have to say: yes, it is a bit intrusive.  But I'd rather have ads relevant to me than a bunch of dating and penis enlargement ads (which I definitely don't need...)<br />
Seriously though, I'm good at ignoring ads so I'm not worried too much.  But if they notice me searching for new camera equipment or something I might not mind an ad that is relevant to what I'm looking for.  Assuming that the data is all anonymous that is.</p>]]>
    </content>
    <published>2009-03-17T00:09:33Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11396675</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11396675" />
    <title>Comment from Laughing-Man on 2009-03-16</title>
    <author>
        <name>Laughing-Man</name>
        <uri>http://</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://">
        <![CDATA[<p><p>I am glad they have the Opt out now but Google has REALLY been ignoring its "Do no evil" creed more and more lately. O well thats why I always spoof my IP address and surf through at least 2 proxy servers. Using linux helps too, nobody really makes malware for linux. :D</p></p>]]>
    </content>
    <published>2009-03-17T00:01:32Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11396585</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11396585" />
    <title>Comment from nakedscience on 2009-03-16</title>
    <author>
        <name>nakedscience</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p><p>Same here, ThatIdiotJeffrey_GitEmSteveDave. Like, I don't really care if they sell my search histories of "taco bell wiki" and "pears wiki" both of which I searched for this weekend, because for some reason I like to wikipedia everything I come into contact with.</p></p>]]>
    </content>
    <published>2009-03-16T23:59:03Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11396546</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11396546" />
    <title>Comment from shepd on 2009-03-16</title>
    <author>
        <name>shepd</name>
        <uri>http://</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://">
        <![CDATA[<p>Has <a href="http://adblockplus.org/en/" rel="nofollow">Adblock Plus</a> been upgraded for this yet?  I &lt;3 ABP.</p>]]>
    </content>
    <published>2009-03-16T23:57:45Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11396503</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11396503" />
    <title>Comment from ThatIdiotJeffrey_GitEmSteveDave on 2009-03-16</title>
    <author>
        <name>ThatIdiotJeffrey_GitEmSteveDave</name>
        <uri>http://www.CanItKillTheGrimace.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.CanItKillTheGrimace.com">
        <![CDATA[<p>I personally enjoy Google saving my search history, as it has come in handy more than a few times when I needed a search I did 2 years ago.  If they want to use it, as long as they give me the option to opt out, I'm cool.  I know there are people out there who aren't as open, so to each their own.  I seldom think I am important/interesting enough for someone to really care about what I do.  If there is, I feel sorry for that person. ;)</p>
<p>That said, here's a question.  Has anyone been having Google "forget" your search preferences, and all of a sudden you have 10 results on your page, instead of 50, in all languages, and safe filter on?</p>]]>
    </content>
    <published>2009-03-16T23:56:35Z</published>
  </entry>

  <entry>
    <id>tag:64.14.177.195,2009://1.5170825-comment:11396192</id>
    <thr:in-reply-to ref="tag:64.14.177.195,2009://1.5170825" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html"/>
    <link rel="alternate" type="text/html" href="http://consumerist.com/2009/03/how-to-opt-out-of-googles-new-targeted-ads.html#c11396192" />
    <title>Comment from HiPwr on 2009-03-16</title>
    <author>
        <name>HiPwr</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p><p>Who's to say that Google still isn't selling your browsing history to marketing agencies?</p></p>]]>
    </content>
    <published>2009-03-16T23:48:21Z</published>
  </entry>


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