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Great move by JetBlue...
Great move by JetBlue...
I'm on the fence with these type of programs...
Consumer confidence is low, but I just get a bad feeling about where this is going...
Appears to be taking lessons from Hyundai and using an economic apocalypse as a marketing tool. Hyundai used it to fuel a growth in auto sales when all others were losing market share.
This brings something much more alarming: the fact that airlines would refuse a ticket refund in the first place to those who had lost their jobs and given the airline advanced notice of such.
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@philmin: I'm fairly certain this option waives any additional fees.. I know you can normally cancel ANY ticket for some exorbitant fee.
@Oranges w/ Cheese: JetBlue's cancellation fee is, I think, $50. The rest of your fare is applied as a JetBlue credit, rather than given back as cash.
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I've always loved JetBlue and this just reinforces that feeling. Thanks JetBlue, hope I never have to take you up on that offer {knock wood}.
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JetBlue has always had smart common-sense marketing. Even after September 11, 2001, they didn't try to cram \"It's safe to fly!\" messages down peoples throat but took an understanding \"We'll be here when you're ready\" approach.
Jet blue it turning Jet black......
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They'll probably blame your layoff on the weather, and renege on the guarantee.
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@drrictus: No, not Jetblue. JB is one of the very few domestic airlines that treats their customers decently. Lets give them the benefit of the doubt--they've earned it.
Well, my husband has to fly a lot for work. He fronts the money and then the company reimburses him (no company credit cards). I would be really pissed off if he we were stuck paying for his ticket or all the cancellation fees. I think this is a good idea by Jet Blue.
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As the title was truncated, my RSS feeder listed this story as \"JetBlue Will Refund Your Ticket If You Get Laid\"
Just thought I should make note of this.
Hmmmmm
Says something about the average JetBlue customer OR the flight attendents. Hubba Hubba.
\"fax it to JetBlue at least 14 days before you fly\" probably ought to say \"before you were going to fly\", since they'll be cancelling your reservation.
I wonder why the program has an end date though? Does JetBlue think things are going to be rosy by June?
@larrymac808: Because if they didn't have at least a placeholder expiration date, this offer could technically last forever. Easier from a PR perspective to extend the expiration date periodically than to suddenly impose one where there was none before, to end the program.
I just got laid off by my super hawt gf . Can I get a refund pls?
I think this is radical because it does something more than just present a new marketing twist:
It's a new business pattern that can be the way out of the recession.
Why? The recession worsens because people are *scared* of losing their jobs. Not because they've actually lost their jobs. And this fear causes wide shifts in spending. Which then causes real job loss.
But this program is a solution out of that cycle: The refund guarantee removes the fear, which stops the change in spending.
Hopefully, this marketing idea will catch on as other businesses aim to compete.
Slimy program designed to tug at the heart strings. Pretty much describes both Hyundai and Jet Blue's programs.
I can't believe that people could look at this and Hyundai's programs and be so cynical. Yeah it is a marketing ploy, but it is a good one, you get a great product from either jet blue or hyundai, but if the unimaginable happens, they help take off some of the stress of the situation, this seems like a win win to me.
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\"In order to take advantage of the refund you:
Must be 18.\"
Dammit. I haven't been 18 in a long time. Guess that rules 90% of us out.
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I'm impressed by JetBlue's gesture. Just had to chime in with some kudos. I think Canada's [WestJet.com] should follow suit.
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JetBlue good job. Clap, clap, clap, clap, clap, clap (that's me applauding).
Glad to see another company is at least trying to make a valid attempt at helping people who've been laid off. I know Hyundai is doing something similar and it's just nice to see someone cares.
@mobomelter: I really hope you were being sarcastic, because they don't really care, they just want to make money. Its a total marketing ploy.