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\"It's what plants crave\" for the win, my friend. Idiocracy, indeed.
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@JPropaganda:
My favorite is the \"point to your symptom\" and the picture of the baby dropping from between the legs. Classic
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@JPropaganda: Yup! I cracked up when I read that. Horrible movie all around, though. I wish I hadn't seen it before I watched Wall-E.
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@kostia: After watching Wall-E I had the immediate desire to go home and watch Idiocracy. They should be packaged as a box set.
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They'd better start getting used to people in Atlanta walking up to them telling them they're going to Hell for blasphemy. Coke is a food group around there.
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But...It has electrolytes! It's what plants crave!
lolz
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Seems obvious to me, diet coke plus has more vitamins than diet coke, which according to the label it does...a bunch of B vitamins which claim to boost energy levels.
I doubt it does anything though...They'd be better off switching off of aspartame, I hear the stuff causes depression.
Also, I've tried it, tastes just like normal diet coke.
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@snowburnt: If you can palate it, the B vitamins might do.. something.
I tried a can of the stuff and it was serious crap.
I've heard that Diet Coke actually has an ingredient in it that makes you retain body fat... Yay!
And considering the stuff shines up pennies, we really shouldn't be drinking it in the first place.
@Oranges w/ Cheese: I've read that aspartame (the sweetner in most diet drinks) is a seriously misunderstood chemical...sure it tastes sweet, but it confuses your body into thinking it's about to get a sugar rush, so it prepares by doing the normal things. When the sugar rush doesn't happen, you start to crave sweets. I wouldn't be surprised if part of that was making you fatter too.
Also, since it messes with your mind, I found some websites where people were being treated for depression, cut diet coke out of their diet and coincidentally their depression ended too.
They came out with Diet coke with splenda, but I haven't seen it recently.
@snowburnt: It is hard to find, but they don't use Splenda as the only sweetener. It's Splenda in addition to aspartame...so it's pretty much a useless exercise.
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And Splenda is chlorine, yuck! If I'm going to drink me some soda I'm going to be buying that black market Mexican Coke with real cane sugar. Yum!
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Just add some Purell to the Coke. You get 100% more aloe and ethyl alcohol. \"Plus\", you can go blind!
@Segador: If I wanted ethyl alcohol in my Coke, I'd add rum....and I'm surprised that the Coca-Cola Company hasn't contracted with some liquor company to make pre-mixed Rum and Cokes.
@varro, @Alex Chasick and @MercuryPDX: You can still get premixed Jack Daniel's and Coke in Australia; I bought some when I was there. Decent stuff, and it actually comes in sweet little 330ml/11oz (ish) bottles.
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@Alex Chasick: That was actually very tasty (JD Hard Cola)... aside from the fact it was a malt beverage.
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\"Coke Piss\" is more like it!
First, DC Plus is stupid, because anything with that quantity of artificial sweetener and phosphoric acid is bad for you regardless of added vitamins.
However, the plus obviously refers - obviously - to regular Diet Coke. And they have a rule for that? FFS!
Furthermore, does anyone else get the willies from \"The FDA does not consider it appropriate to...\"? Abuse of regulatory authority, anyone?
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@opsomath: That's the comment I was looking for. Why the hell wouldn't they condiser it appropriate? If Kraft can pass off \"Supermac\", DC should be able to stick some vitamins in. At least the poor people who are addicted to DC could be getting *something* out of it besides brittle bones.
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Diet Coke Plus.
It's like shaving your chest with a LAWNMOWER.
Diet Coke Plus.
It's like riding a pony, except the pony is 300 FEET TALL and COVERED IN CHAINSAWS.
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@Darascon: And Syke in turn stole their ads from Powerthirst. And BLANTANTLY stole their ads at that.
In fact, hell, that should be a Consumerist post in and of itself.
@Darascon: \"gives you enough energy to kick a bear through a wall made entirely of tigers\"
\"kick chuck norris in the face over the phone\"
\"split an atom with your bare hands\"
\"cause heart attacks with the shear power of your awesomeness\"
\"burn holes in concrete with your sweat\"
\"win at fights against bears with lasers on their heads\"
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Ewwwwwwwww. How do they even come up with this crap?
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I understand that vitamin-fortified soda ain't the best idea in this obese world.
However, what idiot would not be able to deduce that Diet Coke Plus = Diet Coke, plus [vitamins]?
@Mary: Saucer of milk, table for two reow!
My fault. You people at the FDA are just too picky about the wording of \"Plus.\" ;)
Perhaps Coke can choose a synonym if those aren't regulated, Diet Coke Augmented? Diet Coke And More? Diet Coke and Extra Stuff? Diet Coke Woot?
@apronk: Unless the FDA was having trouble with the many variations on Diet Coke that there are. Caffeine free, non-caffeine free... etc.
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Did anyone else notice that the letter was dated December 10, 2008? Any word on a response from Coca-Cola? (yeah I already googled, aside from the news about this letter, nothing else comes up...)
im not stupid enough to think that im getting my fish oils by drinking this so what idiot out there is replacing his centrum with soda now?
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As much as I'd like rail against soft drinks, it's a personal choice and the FDA is being kind of douchey about this.
To wit: There are breakfast cereals that are far worse than diet coke, but it's okay to fortify those with vitamins.
Maybe Jimmy Kimmel can explain to the FDA what the \"plus\" means. Last time I watched his show it was one long Coke commercial.
Gee, FDA, thanks for your input.
Now that we got those pesky vitamins out of our junkfood, should we address anything else inappropriate going into our snacks?
No? Everything else is fine? Even all that shitty GMO corn that goes into regular Coke? That doesn't need any kind of label or anything? Okay then, if you say so. See ya 'round.
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well because only an idiot wouldnt know they were comparing it to plain old diet coke.
You actually can buy a pre-mixed coke and rum drink in Mexico, though it is not branded as \"Coca Cola\" And yes, it is delicious.
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@Matthew Leibel: Jack Daniels sells premixed drinks like that, including a Jack and cola. I've seen others and the cola is always generic. I think Coca Cola prefers to stay out of the liquor isle and the drink will never be a Jack and Pepsi or a rum and RC, so there's no need to.
Considering that Coke is usually \"acceptable\" by religious sects that are against any and all consumption of alcohol, they would look down upon Coke offering their name up to any purveyor of alcoholic beverages.
Coke would rather supply JD with the coke and tell JD to keep it \"secret\". ie: Don't mark it on the bottle, but if someone happened to accidentally let it out on the internets, feh, what can be done? :)
Jack Daniels is now selling flavored alcoholic drinks, a la Mike's Hard, with Jack in them, including a \"cola\" flavor. No idea how it tastes, but I'm suspicious of the whole deal considering they also had a \"watermelon\" flavor that sounds plain nasty.
What is the point of metallic flavored, fake healthy Diet Coke? If you like the taste of Diet Coke, drink it and admit it's not that great for your teeth. If you want vitamins, swallow a multi and don't mess with the flavor of a beverage you enjoy.
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Since they might have to stop making it, will the computer do the auto-layoff thingie?
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I love how DC+ has been out for over a year and a half and the FDA is *just now* commenting on it.
What if it was truly harmful to people? Then that means that all those people that tried it while they were giving it away free (the only way people would drink it) would be hurt.
I think they should just put melamine in it. It might taste better...
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It doesn't taste too bad to me. I much prefer pepsi but drink this on occasion. Plus has some added B vitamins which are supposed to help curve your energy levels through out the day. However, I don't think it has enough B vitamins to actually do that. When you take B vitamin complex supplements to help with dieting/weight loss/energy, it turns ones urine bright neon yellow.
I don't know what to make of the FDA's statement. Usually they are pro big business. This certainly isn't pro big business on the outside looking in. I can only assume there is some other ulterior motive the FDA has in mind.
Perhaps the FDA sees Coke Plus as a step towards a different line of products EG something which may include cane sugar instead of corn syrup in the future and that would put a dent into their big business structure. One can only guess....
-Phex
-3rd Year PharmD/MBA Candidate
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The FDA is worried about \"plus\" labeling and they can't keep melamine, lead, or GHB out of our food supply? Get serious!
Old News
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@faintandfuzzies: Well THANK G-D you said something!
I might have followed the link and gotten informed of something you already know about!
Gee, I didn't know that the FDA was going into the trademark business. Who cares? Anyone stupid enough to believe that soda's healthy just because it's got some extra vitamins isn't going to suddenly understand if it becomes Diet Coke Extra or Diet Coke V or some nonsense like that.
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1. Isn't the reference obvious? Diet Coke. Didn't even think that was in question.
2. Doesn't consider fortifying snack foods, but fortifying (nearly) sugar based cereals is ok? Cookie Crisp, anyone?
The whole point of the PLUS is to Plus-back all the nutrients the chemical sweetener toxins minus from your body while the drink poisons you.
Since when is the FDA against fortifying \"snack foods\" with vitamins?
What about all the junk food fortified with exorbitant amounts of VITAMIN C!!!!!!! *cough cough sunny d* so that Moms will see some benefit in buying it for their screaming speshuls?
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I'm waiting for \"Double Quarter Pounder Plus\" from McDonalds. 2 all beef patties, 2 slices of cheese and a special sauce of Lipitor, Plavix and Zocor.
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Man, tough crowd for the DC+ I guess. Personally I love the stuff. I can't be the only one, right? I mean it's not like I'm one of those freaks that pretended to like Pepsi Clear.
I feel really guilty when I crave and drink soda. The carbonation, high levels of super cheap 'sugar' per serving, & unnecessary caffine...well it's like Krak.
I only drink Coca-Cola if I want to drink soda, and won't drink any other variation of Coke or Pepsi...my last venture out there was Crystal Clear Pepsi..they should have kept that product.
It's all junk any way you look at it. My fav is a supersized # 1 with a gallon of diet cola...YUM...talk about a nice balance of give & take.
Personally, I'm just zazzed they used that photo for the article. I thought it was awesome when they included it in one of the Friday Flckr pool posts.
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I'm bothered by Mountain Dew Code Red.
What does this \"Code Red\" mean? Is this some sort of emergency? Where is the code black? What about people with red/green colorblindness.
(Also, I don't think it is appropriate to eat with one's elbows on the table so take THAT FDA! I'm keepin' my eye on you.)
I only saw Diet Coke Plus for a month or two after it came out, then it vanished. I don't know about you, but if I WANT soda, vitamins and minerals aren't a high priority.
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I'd be happy if Coke just put the darn sugar back in Classic coke. Enough of the HFCS!
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Back the fuck off, Mr. FDA. I need my electrolytes!
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\"Plants crave?\". Let them buy it then.
The FDA is completely wrong in this case, and it's a clear abuse by the agency.
The Diet Coke+ is fortified with vitamins and nutrients, as clearly stated on the package. OF COURSE it's compared to regular Diet Coke.
That the FDA doesn't consider it \"appropriate\" to fortify snack foods is silly, arbitrary, and baseless.
I hope Coke fights this and wins handily. I expect they will.
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Oh no, a warning letter about some anal retentive crap that doesn't matter at all! Let me guess how this one panned out:
Coke and FDA have a chat over a fine lobster dinner and some chianti, then they go home and fuck. 5 weeks later, Coke is preggers, and the FDA's got some 'splainin' to do
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Boy, this stuff is gross. And I drink Tab, so that should tell you how low this is on the drinkability charts.
@matt1978: @matt1978: @SadSam:
Ugh! Where do you people get your information. Splenda is chlorinated sugar, which means they remove a C and replace it with a Cl. Your body doesn't recognize it and it passes through. Reading comments about food chemistry is such an exercise in frustration.
@matt1978: Wow, I thought I was the only one in the country that drank Tab.
@matt1978: Calling it gross is an understatement at best. It tastes weird and metallic, and the aftertaste is worse. One would be better off dropping a Flintstones Chewable in a can of regular Diet Coke, or Diet Coke sweetened with Splenda(R).
@matt1978: Diet Coke is my own version of Dom Perignon. Diet Coke Plus is like warm Pimms.