var json_comments = new Array("
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se7a7n7
January 13, 2009 7:02 PM
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I still don't get it...

Anyway, expect to see 2 or 3 more restaurants following suit within a month.

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3 replies
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cabjf
January 13, 2009 7:11 PM
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@se7a7n7: Since some restaurants already have online ordering, I'm not surprised to see an iPhone specific version. I remember being able to order Papa John's pizza online (at least before I moved and now neither of the locations near my house will deliver to me, claiming the other is the one that would cover my address).

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Cortina
January 13, 2009 7:34 PM
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@cabjf: I have this problem too, but with Domino's. It's ridiculous. I tried to order online, only to have the store that the website assigned my order to get into some sort of turf war with another store in the area. In sum, I never got my pizza because neither location would take the order. It was insane.

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Project_J187
January 13, 2009 7:44 PM
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@Cortina: When you get the runaround from pizza locations, three way call the other location with the manager on the line. That way you can listen to two managers fight over who will take the order. It really is quite fun.

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hellinmyeyes
January 13, 2009 7:16 PM
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@cabjf: I seem to remember also seeing a Papa John's or Domino's Pizza commercial where you can order by text message. I can imagine only nightmare and horror for all companies and consumers involved.

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Kelly McCarthy
January 13, 2009 7:50 PM
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@hellinmyeyes: Dominos Pizza Tracker has changed my life. I can order online, and see when Mike took my order, Sally made the pie, cooked it and boxed it, and Johnny put it in the backseat of his '94 civic hatchback. I can predict within 45 seconds when the doorbell will ring. Its AWESOME.

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KyleOrton
January 13, 2009 8:48 PM
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@Kelly McCarthy: But in the end, you still have a Dominoes pizza, right? I kid, it's all a matter of taste, but I'd prefer if I could track a Frankie's Pizza on a 300 mile trip from Ashland Wisconsin.

mmmmm

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hills
January 13, 2009 7:31 PM
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@hellinmyeyes: I can order Domino's on my Tivo... (I haven't but if it were Papa John's, and if PJ's delivered to my hood, I'd be all over that)....

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rockstarjoe
January 13, 2009 7:06 PM
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Sometimes the line at Chipotle can be pretty bad. I think that is reason enough to order in advance.

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7 replies
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Adrienne Willis
January 13, 2009 8:00 PM
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@rockstarjoe: you would think they are giving the food away at the Chipotle on Maiden Lane in NYC. I never understood standing in line for 1/2hr+ in sweltering heat for a burrito.

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cozygal36
January 14, 2009 8:01 PM
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@Adrienne Willis: this is the exact location i was thinking about while reading this article!

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lannister80
January 13, 2009 7:56 PM
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@rockstarjoe: You should go to Baja Fresh instead, it's a HELL of a lot better.

It's nice to get some meat to go with your rice.

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DePaulBlueDemon
January 13, 2009 8:15 PM
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@lannister80:

I love Baja Fresh! Unfortunately the two closest to me closed. :(

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AlxFherMana
January 13, 2009 7:09 PM
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@rockstarjoe: 'tis true. I would use it if I had an iPhone.

Mmmm I haven't had Chipotle in forever...

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DePaulBlueDemon
January 13, 2009 7:20 PM
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@AlxFherMana:

For sure! Just go to any of the Chipotles in the Loop (downtown Chicago). It can take 15-20 minutes to get to the freaking counter.

Of course, it's usually filled with first-timers who have no clue how to order.

Steak bowl w/ pinto beans, pico de gallo, corn salsa, sour cream and cheese! Woot!

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ARP
January 13, 2009 9:47 PM
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@DePaulBlueDemon: You have to time it just right. You need get there by 11:45 (sad that I know that), or you're screw*d until after 1:00 p.m. This applies to all the locations (sad that I know that too, but there all about equidistant): Madison, Lake, etc.

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xwildebeestx
January 13, 2009 7:43 PM
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@DePaulBlueDemon: Chipotle first-timers are almost as bad as In-n-Out first-timers. About once a month, I hear an In-n-Out staffer explain that no, they don't have chicken sandwiches or mayo.

Once at the Chipotle on Alvarado in L.A., the guy running the tortilla press sent a guy to the end of the line for not being able to make up his mind. BURRITO NAZI!!

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ViperBorg
January 13, 2009 7:28 PM
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@DePaulBlueDemon: Holy crap! I need to try that.

Sounds uber good.

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cpt.snerd
January 13, 2009 7:19 PM
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@AlxFherMana: >1,000 burrito! =D But @rockstarjoe, I agree - while the line moves fast, it is quite long during lunch everyday!

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midwestkel
January 13, 2009 7:08 PM
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I think it is about convenience. People that have iPhones now can easily not talk to anyone and order their lunch and go pick it up skipping the line.

I would always order online at the website but if I am already out of the office or home and I want it I can just order it then go pick it up.

I think these apps are a great idea though.

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Thorny
January 13, 2009 7:09 PM
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For those of you without iPhones -- if the line is long when you get there, you could just call the phone number and put your order in while you're waiting in line -- essentially skipping the people in front of you by using the phone.

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3 replies
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CyGuy
January 14, 2009 2:25 PM
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@Thorny: I always use that method when I want to get a whole pizza to go at CostCo. As soon as I am in the check-out line to pay for my other store purchases (or earlier if the checkout lines look short that day), I call the pizza number and order my pizza, and its ready about the same time I'm done paying for the stuff in my cart.

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ionerox
January 13, 2009 8:45 PM
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@Thorny: You can also fax an order in ahead of time. The one by my house even has a separate pick-up window and parking spots for fax orders!

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Rob Weddle
January 13, 2009 8:03 PM
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@Thorny: Don't make me call an off-duty cop on you.

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44 in a Row
January 13, 2009 7:10 PM
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What we really need is an app for SeamlessWeb.

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squatchie44
January 13, 2009 7:11 PM
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...best.....thing......ever.....

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jdmba
January 13, 2009 7:11 PM
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Although not at Chiptole I have, on occasions, called in a pick-up order while I was waiting on a much-too-long line. I think the app is a less obtrusive way to handle, so people in front of you don't overhear what you are doing and get ticked.

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jjeefff
January 13, 2009 7:12 PM
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I hope nobody confuses the iphone for a burrito.

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2 replies
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stanner
January 13, 2009 8:21 PM
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@jjeefff: One has chips on the side, the other on the inside. As to their cheesiness, well that's open for discussion.

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jjeefff
January 14, 2009 12:32 AM
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@stanner: I will examine your claims concerning chips and cheese.

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Triborough
January 13, 2009 7:14 PM
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My gut tells me they designed it to be easily overloaded so they could get media attention. Then again my gut tends to be cynical.

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2 replies
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FrankenPC
January 14, 2009 4:23 PM
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@Triborough: Take 500mg's of Obamacin. It appears to cure many skeptics.

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Davan
January 13, 2009 7:16 PM
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Damn wheres the HTC touch plat version of this app for burrito lovers like myself?...

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cynical_bastard
January 13, 2009 7:17 PM
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I might have to get an iPhone...

But AT&T, naw forget about it.

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2 replies
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ViperBorg
January 13, 2009 7:30 PM
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@cynical_bastard:
1. Buy iPhone.
2. Unlock iPhone. (Jailbreak, also, if wanted or needed.)
3. Insert SIM card from better carrier.
4. PROFIT!

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Real Cheese Flavor
January 13, 2009 7:42 PM
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@ViperBorg: Don't forget you need to pay an ETF from AT&T and that the only other remotely viable GSM provider in the US is T-Mobile and their coverage is less than stellar.

AT&T really isn't all that horrible.

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ViperBorg
January 13, 2009 9:56 PM
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@Real Cheese Flavor: Good point.

Revised #1: Buy iPhone from eBay.

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larrymac808
January 13, 2009 7:18 PM
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Meh. I wanted to place an online order from the Chipotle website once and was turned off by the overly-Flashed interface and the requirement to create a user id and password, just to order a flippin' burrito. On the other hand, at least they don't yell at you when you walk in the door. Yes, I'm looking at you, Moe's.

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3 replies
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howie_in_az
January 14, 2009 7:32 PM
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@larrymac808: I miss Moe's -- their two local stores (Tempe, Arizona) were closed after failure to pay rent :(

Welcome to Moe's!

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rwakelan
January 13, 2009 8:43 PM
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@larrymac808: Yeah, but Moe's burritos are so much better than Chipotle... The steak is burnt and the rice is better.

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ShrigauriBubulcus
January 13, 2009 7:24 PM
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Buzzkill time: A burrito with rice, black beans, chicken, corn salsa, lettuce, cheese and sour cream amounts to a caloric total of 1115 calories! Woot! 41g fat! yay! 104% of your daily allowance for sodium! HOORAY!

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4 replies
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filet0fish
January 13, 2009 7:46 PM
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@ShrigauriBubulcus: If you skip the tortilla and the sour cream the numbers won't be nearly as bad. The tortilla has most of the sodium and that's the only thing they don't make in store. And as was already pointed out, a burrito can easily be made into multiple meals. At least all the ingredients are fresh and from quality sources.

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GearheadGeek
January 13, 2009 8:31 PM
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@filet0fish: If you skip the tortilla it is no longer a burrito.

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caligulala
January 15, 2009 3:14 PM
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@GearheadGeek:

Skipping the tortilla saves 400 calories. And the bowl is tastier because you never get a straight up sour cream bite. Yuck!

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pecan 3.14159265
January 13, 2009 9:07 PM
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@ionerox: I think Chipotle is actually really delicious for what it is (not so authentic mexican food) but I would stop going if they didn't offer the burrito bol because the tortilla itself is really unhealthy.

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ViperBorg
January 13, 2009 7:34 PM
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@ShrigauriBubulcus: Hey! If I'm gonna die, I'm gonna die happy!

\"Life should NOT be a journey to the grave with the intention of arriving safely in an attractive and well-preserved body, but rather to skid in sideways, karaoke mic in one hand, beer in the other, body thoroughly used up, totally warn out, and screaming 'WOO HOO! What a ride!'\"

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Ash78 ain't got time to bleed
January 13, 2009 7:25 PM
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Thank you for calling Chipotle. Para español, oprima el uno. For the bathroom, press number two. To order a fried app, press 3. To order an iPhone app, press 4.

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HIV 2 Elway
January 13, 2009 7:25 PM
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I'd rather punch myself in the dick than eat the swill they pass as burritos at Chipotle.

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3 replies
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StutiCebriones
January 13, 2009 7:27 PM
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Chipotle always tastes like cardboard to me -- it's a shame people are lining up for this stuff, especially here in downtown Chicago, where there are plenty of much better Mexican-American options.

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BuddyGuyMontag
January 13, 2009 7:29 PM
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I have to agree... Chipotle is not good eats. Every time I've eaten there my stomach's gotten upset, and I loooooove Mexican food.

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1 replies
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pecan 3.14159265
January 13, 2009 7:33 PM
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@BuddyGuyMontag: That might be an issue with your stomach more than it is an issue with Chipotle.

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amed01
January 13, 2009 7:29 PM
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Yesssssssssssssssss! Barbacoa bol FTW!

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Margaret Powell
January 13, 2009 7:32 PM
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Just like \"iPity\" this is the app that I didn't know I needed until I saw that it existed. There's a chipotle right down the street from work. :)

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Matt
January 13, 2009 7:34 PM
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Ugh Chipotle. What I don't get is why people love this place so much. It's owned by McDonald's and everything on their menu is bad for you. No thank you.

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11 replies
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NYGal81
January 15, 2009 6:47 PM
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@Matt: Everything might be UNHEALTHY, but it certainly isn't BAD. It's about the only quick-food-fast chain that doesn't rely heavily on pre-fab food. They source their products to be both environmentally and nutritionally sound when at all possible. That's something that can't be said about McD's mystery meat burger patties. So yes, it might be high in fat and calories, but I personally (and I won't presume to speak for anyone but myself) would rather eat a high-fat, high-calorie burrito full of REAL FOOD than a sack full of factory-food cheeseburgers and McNuggets.

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friendlynerd
January 14, 2009 2:34 PM
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@Matt:
Assuming you don't slather it up with cheese and sour cream, no - not everything is terribly bad for you.

Order it without the wrap (in a bowl) and it's that much better.

Feel free to not like it, that's one less person getting in my way.

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HenryES
January 14, 2009 3:15 AM
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@Matt:
No longer owned by McDonalds, but still bad for you.

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pecan 3.14159265
January 13, 2009 9:05 PM
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@Matt: Until I find an authentic place near work, Chipotle's the only thing there is.

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GearheadGeek
January 13, 2009 8:34 PM
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@Matt: It's just least-common-denominator corporate-sanitized pretend-ethnic food. It's the same people who like On The Border and think that Red Lobster is primo seafood. Big restaurant chains make huge money off the desire for predictability/risk aversion of the American diner.

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captadam
January 13, 2009 8:49 PM
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@GearheadGeek: Then again, if somebody likes it, why criticize him ... you know?

I've been known to go to Denny's and eat the sandwiches and fries they serve up. Yeah, it's sanitized and not high quality. And, yeah, I like it. But I go rarely.

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GearheadGeek
January 13, 2009 9:50 PM
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@captadam: Don't misunderstand... I have eaten at corporate/generic places from time to time. I've even eaten at Chipotle without suffering anything more than a somewhat blah burrito. In fact I wouldn't feel qualified to comment on it if I hadn't. Sometimes corporateFood is what's available, or what a friend really wants.

The problem isn't in people liking Chipotle or Red Lobster, it's in people refusing to try anything for which they've never seen an ad on TV. There are a few local places we'll still eat at regularly because they're good and interesting, but for the most part we've become snobby/cheapskate foodies who cook at home a lot because we get more for our effort, money and time. When we travel we try to get recommendations for unique local places rather than getting more of the same stuff we avoid at home. It's the public's desire for predictability over taste that mystifies me.

When I was an undergraduate student of architorture, I spent a semester in Italy (with a bunch of other students from the same American university.) I never understood the rabid craving for McDonald's anytime one was in sight (there wasn't one in our little hill town in Tuscany, so most of the rest of the students mobbed McDonald's every time we were in bigger, more-touristy cities.) The only things I craved were Chinese food (I found a decent place in Firenze) and Mexican food (even when I was later working in Italy, I never found good Mexican food there.) McFood was just never on my list.

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GearheadGeek
January 14, 2009 12:23 AM
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@robotprom: Castiglion Fiorentino, just down the road from Cortona. :) ITALART is the school, in what was once a church school named for Santa Chiara.

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robotprom
January 14, 2009 5:00 AM
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@GearheadGeek: Just wondering, I spent a summer in Cortona with UGA and fondly remember visiting Firenze to find Chinese food, and staring in awe at a McDonalds. There where several people who about knocked other people over to get a Big Mac.

The best food, however, was gnocchi with truffle sauce.

good times. :)

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ARP
January 13, 2009 10:40 PM
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@GearheadGeek: I agree with you, but I'd like to expand on your thoughts. I live in an area where there's nothing but local restaurants, with two exceptions: Wendy's and Chipotle. Guess what? Sometimes I eat at the local places, sometimes I each Chipotle- it depends on my mood. But I find that if I want something \"reliable,\" I go to Chipotle. The other places may be better, but I find them to be more inconistent. I've had a great seared tuna sandwhich (much better than Chipotle) and I've had a crap seared tuna sandwich. So, I agree that people should not fear new things, but we should also respect people's desire for consistency as well.

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datruesurfer
January 14, 2009 2:08 AM
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@ARP: Agreed. Chipolte makes a good burrito and is literally 5 minutes down the road from my apartment, but sometimes I want authentic mexican instead of a chain restaurant and am willing to go out of the way for it. It just depends on what I'm in the mood for.

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dohtem
January 13, 2009 8:11 PM
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@Matt: So what if McDonald's owns them? Does that make Chipotle inherently evil?

Please take your flawed thinking elsewhere.

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Matt
January 13, 2009 10:34 PM
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@dohtem: Being owned (at one time) by McDonald's doesn't make them evil. I posted that because it means that they were influenced at one time to have a menu that catered to the mass consumption and isn't local in any way. I just prefer to eat more \"real\" food that isn't blandly corporate. I live in Utah so I have authentic mexican food on every corner. Disgustingly huge portions and huge prices for corporate slop food. No thanks.

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Darklighter
January 13, 2009 11:01 PM
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@Matt: Do you have anything to back up your McDonald's claim, or do you simply enjoy throwing around baseless accusations?

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Darklighter
January 13, 2009 7:49 PM
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@Matt: A) McDonald's sold their entire share of Chipotle over two years ago. B) Not everybody wants to eat healthy all the time.

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xwildebeestx
January 13, 2009 7:47 PM
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@Matt: Nope. It's not owned by McDonald's anymore.

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captadam
January 13, 2009 7:42 PM
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@Matt: It USED TO be owned by McDonald's, but they've been spun off. Otherwise, I agree with you. I went through a phase when I would drive the 20-30 miles to the nearest Chipotle, until, one day, when I was holding that big, messy, foil-wrapped brick and trying to shove its second half down my throat, I realized how disgusting it actually was.

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Sunflower1970
January 13, 2009 7:37 PM
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mmMmmmm Chipotle's. I'd break down and get an iPhone just to have this app.

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Dan Rodriguez
January 13, 2009 7:43 PM
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Thanks for using my fat face on a Chipotle story not once, but twice, Consumerist!

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2 replies
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oneandone
January 13, 2009 8:46 PM
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@Dan Rodriguez: Your friend in the Yankees cap looks less thrilled. What were you saying that could have made him so sour?

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RandomHookup
January 13, 2009 7:49 PM
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Chiptole is great for a free burrito. Worth every penny.

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dohtem
January 13, 2009 8:05 PM
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This is the only reason I want an iPhone. 3rd party apps galore, from the mundane to the incredibly useful. Another great example is the Mint.com iPhone app.

Our Blackberries should get these goodies too :(

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dienstbier
January 13, 2009 8:28 PM
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Not true that it's unhealthy. ANYTHING is unhealthy if you eat too much of it and sit around all day. My personal trainer is one of the healthiest people I know, and he eats there multiple times every week. He typically gets the bowl (no tortilla, which itself is pretty nutritionally void, much like the bun on most sandwiches/hamburgers), easy on the rice, lots of chicken, no cheese, etc. However, in general you can eat there with far less damage to your health than most fast food places.

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Ronin-Democrat
January 13, 2009 8:34 PM
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or does it say that chipotle put insufficient resources behind their online initiative.
I find it hard to believe the cause of the timeout was so many people downloading and using the app in a couple of hours.
Insufficient bandwidth or server resources, yes.

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Anonymous
January 13, 2009 8:47 PM
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I clearly see an issue with this...a customer who wants to order via iPhone sees it as skipping the line, and will just walk in and expect pick it up. There's only one buffet to prepare the burritos, how is the clerk going to do this with a line of impatient people standing there waiting a turn? I see more cashiers getting yelled at by customers who are impatient. \"I ordered it on iPhone, it should be ready!\" \"Well I was here for fifteen minutes, wait your turn!\"

CVS photo has a thing like this, where people can order pictures from home as well as in store, but it's all time stamped and usually there is under three orders at a time. This is manageable, and things get done without complaints. The system works in low-demand situations.

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isthis4real
January 13, 2009 8:57 PM
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I have been having an ongoing problem with Chipotle restaurants in the Los Angeles are for like 3 years. It seems that whenever the employees are making my burritos , they are giving attitude. One time I had one throw her hands up and walk away! She was a teenager it seemed and management took her side. Another instance is that if you ask for salsa or sour cream on the side they want to charge you like 25 cents or 50 cents. It is not on their menu..nor is it that way anywhere else. The workers seem to be very hostile lationos..and only latinos. When corporate was contactd, the person in Denver didn't return calls and after a few calls had a very mean gay man call me back andd tells me I am a \"racist\", because he is latino and that is an insult to him because there is a difference between latino and mexican and so forth. I said \"Well, how do I explain the employees?\" \"They are latino, no?\" He told me he watched the videos of the restaurant and did not see anything that the employees did wrong. Wow, what customer service! He then instructed me to \"Not\" to go to Chipotle anymore and why do I go there anyways?\" \"WHAT??? Did I hear him right?!\" Alot of the male employees are too machismo'd out and are quite frankly looking for fights. I am an older man and I am not at all trying to start any fights etc. I am a gay man myself and my lover and I have spent alot of money at thiese establishments. I feel like there is a \"no gay\" attitude from the latino workers. Actually, in the beginning of my going to chipotle, there use to be this very sweet nice manager who actually had great customer service tactics and was such a pleasure, he was latino. now it seems that the employees are heavily tattooed and from jail or something. I know Los Angel;es has these job programs for like that. Never in my life have I been treated so badly

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farcast
January 13, 2009 9:24 PM
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MMMMMMMMMMM Chiplotle is awesome. No, it's not authentic, it's different. Everything is fresh and free range and shit. If I wanted greasy real mexican food with lard, I would go to Garcia's. And I do. A lot.

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khiltd
January 13, 2009 10:22 PM
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This just confirms that only yuppie douchebags eat at Chipotle.

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asten77
January 13, 2009 10:29 PM
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Why don't they just make it a simple mobile website that anyone can use. The iPhone is not, by far, the first or only device with a good internet connection.

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Changed my name to \"I like potatoes\"
January 13, 2009 10:34 PM
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Until now, I've never heard of Chipotle's. I thought it was a kind of pepper. Silly me.

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admiral_stabbin
January 13, 2009 10:37 PM
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Two thoughts...


1 - Where's the Linux version? (That's just a joke, folks).


2 - WTF is a Chipotle? It sounds like Pancheros with meat...

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Farquar
January 13, 2009 10:49 PM
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Deadspin has a rather famous thread about Burritos. I recommend it heartily.

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krylonultraflat
January 14, 2009 12:55 AM
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Considering:
1. Chipotle's lines suck, and
2. I would gladly order Papa John's online rather than speaking with them on the phone

... I can see why this is a hit.

That said, Chipotle gives me the same weird light headed MSG feeling cheap fast food does, and as such I try to avoid it.

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banmojo
January 14, 2009 6:14 AM
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Chipotles rocks, first timers DO kinda suck - even on my first time I managed to order quickly and pay quickly. But Chipotles rocks so first timers are gonna continue to be an issue.

Their burrito is to die for.

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savdavid
January 14, 2009 6:35 AM
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I guess there must be a big market for burrito-ordering phones. Sounds so lazy, though. Why doesn't the phone cook me one and feed it to me?

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2 replies
June 3, 2009 6:34 PM
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Also useful:
PizzaHut.com & Dominos.com (Webpages) - No iPhone app necessary, although you should setup your account online on a compy beforehand.

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