AdFreak reports:
"Our intent is to get learning in an open way, not necessarily to 'roll out' anything in that store," Best Buy CMO Barry Judge writes on his blog. "I need to emphasize that we have not decided to iterate our logo."
The font is apparently modified from something called Klavika.
What do you think? Better than the gigantic yellow price tag? Will this give Best Buy a fresh new image? Or is this the same annoying ex-girlfriend with a new haircut?
In case you're wondering what it looks like in action, you can find photos of the Mall of America store here, here and here.
Best Buy's New Tag [Brand New]
Best Buy tests new logo at Mall of America [AdFreak]
@Citron: Reminds me of UPS or some other shipping company. There is nothing distinctive about it.
]]>I'm not sure how I feel about the new logo, I think it's sleek and classy but it's not eye-catching like the original.
I'm not sure what all your reasons are that you all seem to hate Best Buy, but obviously you had some type of poor experience or simply only care about price. First of all, Best Buy price matches so I don't want to hear any of you complain about price. Secondly, if you haven't been to one in the past 5 years, you're missing out. And the guy who was being sarcastic about the "extended warranties" (Best Buy does NOT sell warranties, we sell performance/service plans), I had a customer purchase one on their $800 camera and had it less than a year, his wife dropped it at a wedding when they were getting out of the car, and Best Buy replaced it because on their cameras and laptops they cover accidental damage. The guy could not have been happier that he did not have to buy another $800 camera.
And Circuit is going under, they'll be gone after the holidays so you'll now have 10 Best Buys and 0 Circuit Cities... Obviously people enjoy shopping here more :)
]]>For a store that sells expensive electronics, I can see where they're going, but this new logo is hardly recognizeable (I just glanced around my desk and there *just* happened to be a Best Buy catalog on it and that old yellow pricetag just leaped at me) and the font rots on many levels.
Not good enough in my book.
]]>The accidentally their whole business model..the whole damn thing.
]]>I forgot to mention Sean William Scott. *shudder*
]]>I had the chance to visit with the team that came up with this logo, and the chief creative officer. I see the reasoning behind it and I happen to think, objectively and from a design and aesthetic point of view, that it looks friendlier, more organic, I like the curves in the letters, it's more understated, I like that the tag is still there but off to the side...
The new stores WERE designed with women in mind. In fact, the newest Denver-area store was completely designed by women. Had a chance to meet some of those ladies, and saw how their design ideas are being implemented into stores, like lower sinks so kids can wash their hands in restrooms, different color scheme, no boom room, wider aisles, etc.
I know you hate Best Buy, and some of you have a legitimate reason to. But some of you have never even been in one. This logo's being tested, not for full rollout yet... Mall of America has been open for months, it was store #1000, just FYI.
What makes me sad is that this is so one-sided... BBY is #4 on Forbes' list of most generous companies as a percentage of income. Why not mention that, too?
]]>They have too much brand equity wrapped up in their old one. The new one is forgettable and bland.
]]>As a Minnesotan, I'd really appreciate it if you'd quit associating us with Best Buy and Gary Keillor.
Lipstick on a pig isn't going far enough. Crap in a different toilet is more appropriate.
]]>@Echomatrix: $50k is far, far from the truth. I was with UPS when they rebranded and the pricetag they quoted for the project was SEVENTY MILLION.
I can also tell you that employees generally dislike rebranding. It not only forces them to try and keep up with a largely unnecessary change, it also pisses them off, because odds are they are being paid less than they should be, and the company is effectively rubbing their noses in this huge pile of "extra" money rather than using a very small portion of the same amount to compensate their workers properly.
]]>Try again or keep the old one.
]]>But it isn't going to get me in the door any more frequently. *shrug*
]]>@idip: My conspiricy theory sense is tingling!
]]>Simply put, I'm forgainst it.
]]>@Bourque77: Heck, the logo is the best thing about Best Buy!
]]>@ryatziv: Makes the marketeer think he sounds smarter.
]]>Old logo: Big price tag, like one poster said, it's exuberant, but also with the big block letters, and the oversized tag all make you think big. And in this economy, the last thing they want you thinking is big...just in case the word that follows it in your mind is ...price.
New logo, yep, more conservative. Look how the letters have all gone on a diet. And everytime you look at it you are going to think small price tag, and so hopefully, small prices. Also, see how the shape of the tag has changed so it is more of an arrow. And the arrow points right at what they want you to do...buy.
If I were a Best Buy marketroid I'd be selling this on the idea that Americans are going to be moving away from big everything during a recession. Big cars, big houses, big box stores. This redesign is an effort to make their brand feel more approachable and scaled down to the match the size of our pocketbooks.
]]>I find it MUCH better than having to go to Circuit City. I try to avoid them as much as I can because the one we have near to me is terrible. They never seem to have the stuff they have on sale in the ad out or they sold out of them early or something. It is also very messy there they don't have there games ever in a logical manner whatsoever. The only reason I go there is because they tend to have good deals and when they do I do in store pickup to not have to deal with much there in and out.
]]>Whoopee Shitzky.
]]>They have burned too many bridges to recover though. Too many people have sworn them off after bad experiences.
]]>As a female, the new logo doesn't suddenly make me go "Ooh, that's friendly electronics store." They'd be better off spending the money on customer service training for their employees and promoting the things that non-technofiles might buy (CD's/DVD's, games, and home appliances) rather than things like $10k tv's, home audio systems, or computers.
For instance, while I'm aware that Best Buy sells home appliances, the first home appliance location I think of is Conn's. Video stores are a likely first thought for DVD's even though Best Buy may be cheaper.
]]>They could have released a test logo of a Best Buy branded dog shitting on a baby. No matter if the effect is positive or negative, Best Buy wins either way.
]]>Old = Yellow Tag & "Best Buy"
New = Yellow Tag & "Best Buy"
wtf..?
]]>Ultimately, I ended up buying a cheap stand from Target that was fairly nice, and about 1/4th the price.
]]>1: I like the new logo.
2: Am I the only one who has good experiences shopping at Best Buy stores?
I wouldn't buy again from Worst Buy if they had everything on sale for one penny (US)! This company sucks! Got that! They suck. The "Geeks" are worse than dismal, they are 1st grade wanna bees. I've been trying to get my dismal experiences posted here, but the interns seem to be not interested. Worst Buy has a long way to go to clamber their way up the ladder to the heights of Target! Got that!?
]]>I think Ironically Bland is our state motto
]]>If they get rid of the old logo, does it mean that it is up for grabs? Could other companies snag it for themselves?
]]>They should have a logo depicting a scene with a guy in a Best Buy uniform holding the customer's money and laughing while a sad customer walks away.
]]>@dwarf74: That yellow outline of a Best Buy tag looks a little bit phallic... could it be aiming at the WalMart butt hole symbol?
]]>I'm sure that logo cost a million or more.
]]>I wonder how many of you would look at Apple the same way today if they still kept the "rainbow" apple logo and the Times News Roman-esque font and think of it as lame and outdated. (despite many Apple purists lamenting it's demise).
]]>I don't know... for some reason it makes me think of discount store...
Almost like it's going to start carrying low quality items.
]]>"Iterate our logo"? WTF happened to "change"?
]]>@The Lunesta Portion Control Intern: I guess I see the pointy part of the tag as the nose, and the new logo looks blue, hollow, and pitiful. It also kind of looks like a dog sniffing the "y"'s butt.
]]>Anyway, stores do everything they can to be as far away from producing that effect in its shoppers. Consumers don't even know it is operating, but it is operative - the whole feeling/experience of shopping phenomenon.
The Best Buy logo IS old. It's style comes from an exuberant period both with respect to shopping/spending and story styling. Stores were wrapped in this tag-styled logo. Soon, I think that will begin to look obnoxious to shoppers.
The new logo looks conservative.
None of this matters to me, of course, because I only shop there when I don't have the patience to shop online or somewhere else with lower prices. They are to me a convenience store for electronics and software.
]]>They're still best buy. A new logo won't change my opinion of them.
]]>douglas the guinea pig isnt in MN, but he does not approve!
@dorianh49: No, don't you see? The old one is sagging, a bleek reminder of a downtrodden economy. The new look is facing upwards, looking forward to a time of prosperity and, uh... positive... things...
/spin artistry can only go so far
]]>Overall, I'm just ehh about it. With the economy going down the tank, don't you think that money could have been better spent, Best Buy?
]]>I agree that they were probably due for a new logo, but this one reminds me of Expedia's for some reason.
Meh.
]]>@Elijah86:
Best Buy is the only store I've ever gone to that refused to sell me an item... that they had for sale. I tried to buy a TV stand from their Reston, VA store this past August. I found the one I wanted, waited for somebody to help me. About 30 minutes go by before I can get somebody to assist me (only reason I waited is because I REALLY liked the stand). He tells me he can't sell it to me because "the guy" who sells them is gone for the day and would "probably" be back tomorrow. Nobody else in the store can apparently sell this stand. A stand that's on a shelf in the AV department. Apparently, there is one guy and one guy only who can help me, and he left early.
Go back the next day, and... yeah. Guess who's not there, and guess what they still can't sell me?
]]>My first thought seeing the logo? "Well, at least it wasn't an anus..." After seeing Walmart's new logo, I guess I've come to expect the worst from the giant boxmarts.
And a new logo won't change my opinion of "Best Buy". Their prices, customer service, selection and attitude towards the consumer won't be fixed with a logo.
]]>Meh they change it because if you look at every company over 50 years old, theirs looks hella bad too. (cough) GM (cough cough)
that and a multimillion $$ company can afford 50k for a newer logo, i kind alike it but the old one looks fine too. I think they are trying to go the Walmart route
]]>@The Lunesta Portion Control Intern: I think it looks sad, as if it knows that it's just a shell of its former self. Which pretty much sums up Best Buy, anyway.
]]>I don't love it but I don't hate it either. A radical logo change was around the corner eventually. They're still using the big yellow tag, though it's less obnoxious-looking than the old big yellow tag...
Frankly they need to try again with that one, but it's not awful.
Yes I shop at best buy, it's a guilty "I want it now!" pleasure.
]]>That price tag is tilting much more optomistically! I'm convinced!
]]>Why or how the new logo is better or worse than the other one will be completely the province of executives who actually have the time to ponder such things.
Pity them.
]]>