already seen it! stopped at a McD's for a quite bite on the way to a wedding in northeast wisconsin and they had these, though they were called "double hamburger with cheese". girlfriend got one and it was a double patty burger, with 1 slice of cheese.

A slice of cheese is more than 5 cents. every double cheeseburger they sell is at a loss of about 38 cents. they never thought that the consumer would make it a staple of their diet and some MCD's are reporting double cheeseburger sales of 60% of their entire lunch menu sales! at that rate MCD franchisee's would start dropping like flies within 12 month's

Kind of like "Your call is important to us." I agree...just cut the BS and tell it like it is.

"The recommendation to add McDouble to our popular Dollar Menu reflects that we're . . . providing our customers even more choices, with the everyday affordability our customers expect,"

Sounds like BS to me. The Mickie D,s over here has the double CB for $1. So they tell me that by charging more for it they are giving me more choices? Making it everyday affordable by taking cheese away from it?

Come on Mickie D's, why can't you just say that do to rising commodity prices we either have to raise our prices or make the item smaller. See, no BS.

Now if you are lucky you can get a double BURGER no cheese for a buck.

As for the burger, I think that's a good thing. I have never eaten there in my adult life, but from other fast food burgers (Wendy's), I'd say that cheese is a nice addition, but that one slice is probably enough to get the job done. What would be nice is if they made the cheese they use sharper and more flavorful, so those added calories are worth it.

I've always loved Wendy's.

My local McDonalds is still selling the double cheesburger with 2 slices for $1.19 or a double hamburger with cheese (1 slice) for $1.00. Being the cheap dutchman I am I went for the double hamburger with cheese and found out that I like it much better. I think that the gubment cheese they use has a more intense unnatural flavoring then other artificial cheese products there by throwing off the burger to cheese ratio of the double cheeseburger.

If McDs started charging $1.50 for the double cheeseburger, I'd still buy it.

i eat my peas with honey,
i've done it all my life.
it makes the peas taste funny,
but it keeps them on my knife.

What Mcdonald's are you going to?

I don't have a problem with this as I normally get them without the cheese anyhow ( the quality of the actual hamburger they use in the regular hamburgers is better then in the 1/lber).

But I would much rather have them on the $1 menu with one slice of cheese...even just a double hamburger then have them raise the price

McDonald's may be only slightly better, but at least their food is edible.

@DeanOfAllTrades: It's actually a petroleum by-product, and you know how much oil costs these days...

@SkokieGuy: Hey man, most of it comes from actual cows!

McDonalds is just supporting the native american traditions of not wasting anything by using the whole animal. It's noble of them to serve you ground up eyeball-meat.

Most franchises in the Seattle area sell the double cheeseburger for $1.29 now anyway. At least this one slicer will be on the dollar menu. I can not break my McDonald's habit :( When my wife was pregnant she wanted McDonald's french fries. So I'd go get them, and grab something for myself. I swear there is crack mixed into the burgers. Or else I'm having partial hydrogenation withdrawals.

Uh, have you not heard ? Kent Brockman reports that those two were "long time domestic partners"...

Not sure what it is about the cheese they use, but it seems like normal American cheese that's had its "cheesiness" level amped up to about 11. Almost like they took the "bite" that makes cheese taste like cheese and amplified it to gross proportions.

I like normal, non-mutant American cheese, however.

Doubt that. Wendy's Double Stack is so bad that it should come with a warning label "If swallowed,do not induce vomiting ,call physician immediately ". Good God,it's terrible. I much,much prefer the McD double cheeseburger.At least they are giving the product their best shot at success.

Note to any Wendy's executive that can read: The double stack is awful. If you're not going to do the job right and just make a "me too" product,why bother ?

Oh, yes, one more thing. Fix your damn commercials. A retarded box turtle could do a better job.

Look, I don't like price increases/quantity reductions any more than the next guy, but a company (or individual) has a right to run their business as they see fit. McDonald's is not a charity... they have a huge marketing/research department, and I'm sure if they thought that the double cheeseburger would work as a loss leader (ergo growing sales), or that removing one slice of cheese would alienate too many customers, they wouldn't be doing it. This is a calculated risk.

This is the same issue I have with the repeated complaints about the "grocery store shrink ray"... yes, it sucks, but the average customer has shown that higher prices will make them turn to a competitor, whereas giving less for the same price won't. Right now, the economics make it difficult, if not impossible, for many companies to keep on giving the same quantity/quality for the same price. You have to ask yourself what you would do it if was your business - lose money on every sale, or adjust the item/pricing.

The old adage "we're losing money on each one, but we'll make it up in volume" never works. Selling a billion double cheese burgers at a loss of $.05 each (for instance) still means that McDonald's loses $50 MILLION DOLLARS.

@zarex42: I know. I love the pompous assholes: "OMG MCDONALD'S EEWW! I am way too perfect to eat THERE!" as they stuff their faces full of soda and coffee and frozen foods.

seems like everyone's cutting the cheese lately. i noticed the wendy's double now only has one slice instead of 2 (i think even the triple only has one slice). =(

@crazyasianman: Well ... that could be fun if in the right context ;)

@kiadtisn: And yeah, some of 'em do but I've noticed not everyone does. Mmmm honey!

Hell, I want three slices on my burgers! BRING ON THE CHEESE!

That worked out well for you with the whole oil thing, did it?

I think this is a good compromise to get a similar product back on the dollar menu. While difference between paying the 30-cent increase on the DCB ishardly significant, the loss of perception of value makes me more quick to consider alternatives like Wendy's. Take away the notion that a customer is getting a good deal, and you'll lose more total sales than the price hike will make up for.

I can't belive that everyone is falling for this trick gimick. First of all, why would you want to pay more for less. Get a backbone people and standup for America and stop being taken advantage of. Call, e-mail, and write to McDonalds and tell them that they need to keep it as it is or that you are just going to stop patroning their establishment.

Everywhere you turn these days, businesses are trying to give you less and make excuses as to why, whether it is gas prices, economy, or the polar ice caps melting. Gas prices have gone down (a little), and yet prices are staying the same.

So, lets do like they did back in the 70's and stop letting government and businesses try to make you pay for more and offer you less. Stop accepting that they know what is best for you. The only person that is going to take care of you is you, and if you fall for these shenanigans, then you should be taken advantage of.

I will officially end my eating relationship with McDonalds and will make my own juicy double burger with cheese using generic american cheese slices (tastes exactly the same, there is no difference) and meat from a local farmers slaughtering house. That will save me some money.

We are seeing huge deflation in commodity prices so give McDonalds an month and it will be profitabe again.

*yawn*. The burgers are 100% beef, and there's nothing wrong with it. It's cheap and efficient food, nothing to get all whiny over.

Can we stop calling it a burger and cheese and instead refer to it as highly processed meat product and "cheese"?

G-R-O-S-S

@little stripes:
at first glance i briefly thought you meant that you'd be covered in honey as you ate it. me laughed

I agree with some of the others - two pieces of cheese is too much for those 'mini' patties. Only one slice of cheese would be better for me and I would order it more.

(*) I don't give a rats a**.

Our local McDonalds restaurants have been serving the double cheeseburger with once slice of cheese for months. I don't think most people noticed.

@little stripes: "cover it in honey" not cheese. Tho that might be yummy too.

@SkokieGuy: *laugh* I ONLY do it with the McDonald's cheeseburger. Something about the texture. Now that I think about it, it MIGHT work with Wendy's, but I haven't tried it yet.

I am odd, but I do like honey on almost anything. Mmmm honey.

@ret3: Not to argue with your cheese to burger math but wouldn't it just have to be a 2:1 ratio now. They couldn't really use any ratio of burger to cheese they wanted. 3:1 would be some kind of tripple light on the cheese grease fest. 2:0 would be a double burger and they wouldn't have the cheese at all. 1:1 would bring you back to the double cheese burger so you'd have to have a 2:1 ratio for a double burger with cheese.

@kiadtisn: SOME of them do. I know the one near my apartment does (I live in Phoenix). However, usually I walk there (it's like, a block away) and take the food home and cover it in cheese.

With the franchisees losing money on each double cheeseburger, I can't complain about the McDouble. Still a good deal (and probably better for you anyway).

I really wouldn't even notice, I mean it's a pretty small burger to begin with, and one piece of cheese is plenty.

We'll know what they vote when we see, at McDonalds headquarters, white smoke from the chimney.

@little stripes: You really pour honey onto your cheesburger? I regret that I must concur - you are weird!

Then again ketchup is loaded with high fructose corn syrup, so you could say it's honey-esque

Has there been any official comment by Mayor McCheese?

Sounds fine to me. The one slice of cheese is still fairly thick. I'm sure it will continue to taste like a cheeseburger. Add the condiments, and I'm sure you'll never know the difference.

Other media are reporting that eliminating one slice of cheese lowers the fat content by 15% and reduces the calories by 11%.

Sadly the burger will continue to only bear a distance similarity to actual beef.

Its not a bad compromise, but I do like me some of that 1 extra piece of cheese...

I'd be sad, but I'd still eat it. Covered in honey, of course. Yes, I am weird.

Even if the Double Cheese Burger becomes a Loss Leader, its still worth keeping it, AS-IS on the dollar menu. The $0.5c for the slice of cheese could cost them thousands of sales, every day.

I know I usually go to McD's and order 2 of them for me, but the kids always want a Happy Meal or Nuggests or the like. If I didnt have that mental note that I can get my meal of 2 doubles and a Fry for $3, It would make McDonalds less appealing.

Yes, 25c more for the burger does make it less of of a value for me to stop by there.