I think this is just some hullabaloo to introduce their new premier coffee blend, "Pike Place Roast". Free tastings etc. They're also doing one of those throwback-to-the-old-logo things.

See attached link.

New Logo.

Idiocracy: the official movie of Consumerist!

@FightOnTrojans:
Brawdno: The Thirst Mutilator.

Gotta love Idiocracy.

"Yeah, I never thought I'd get in..."

@stinerman: ah, I see. Basically all I said is I am american, but i'm learning korean because I have a korean girlfriend.

it's fun to learn a language such as korean.

They will be handing out weapons and maps to dunkin donuts. So much for the laid back approach

@Rusted:

Not only that, but in Latin America and Washington, DC there are Juan Valdez coffee shops! Their coffee is pretty dark and tastes good. It does not have that burnt rat hair flavor you get with Starbucks.

@Rusted: He's long been dead.

@CaptainSemantics: Welcome to Costco, I love you!

Maybe they are looking for new recruits - The Few. The Proud - The Baristas!

@stinerman: whichi is why I hate apple too. lol

네, 난 영국 사람이야 하지만 한구어를 배워서 한국 여자친구 있어, 너?

They're just like Apple. They don't sell you coffee (computers); they sell a way of life.

"I want to be...orange..."

You know the scene in Austin Powers where Starbucks has taken over the world gets funnier & funnier when you see people get this excited over a coffee chain marketing to them ...

Don't forget to bring a purple bedsheet and wear your Nikes.

Coffee with a happy ending?

@AlteredBeast: It's at noon on the east coast!

Now that AT&T, Apple and Starbucks are in a threesome, I'm guessing that they are just taking a page out of Apple's marketing book. Top secret....come and get it!

Don't most people start work at 9am? Or at work already by 12pm? How is this going to work? Why not have it at 3am while everyone is sleeping? O_O

How did they turn coffee into some kind of movement, or art? They are brilliant. Although I would never go there.

I vote for a guest appearance from Juan Valdez ...