Starbucks: Say Good-Bye To Breakfast Sandwiches, Hello To $1 Coffee
Starbucks recently announced that they would begin selling their "short" cups of brewed coffee for $1 a piece, and offering free refills of brewed coffee as a test in their home market of Seattle.
CEO Howard Shultz also announced that breakfast sandwiches were on the way out. From Starbucks Gossip:
** The warm sandwiches "are going to be out by year's end." In the meantime, they will be "de-emphasized."Does this matter to anyone? We were too scared to eat these creepy looking sandwiches. They looked like they were made of failure.** Serving sandwiches got in the way of employees' "ability to make the perfect shot of espresso." In other words, spending time on sandwiches took away from the focus on coffee.
** The sandwiches will be replaced with "a breakfast menu that delivers what our customers are asking for."
Starbucks to get rid of warm breakfast sandwiches [Starbucks Gossip]
(Photo:cleverclaire)
From ConsumerReports.org:






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