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\"They lied to me\" isn't enough for a lawsuit--to collect damages you have to prove you were harmed in some tangible way. I'd be curious to know in what way these people claim to have been harmed by Aurora's actions.
\"They lied to me\" isn't enough for a lawsuit--to collect damages you have to prove you were harmed in some tangible way. I'd be curious to know in what way these people claim to have been harmed by Aurora's actions.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-18310-100x100.png\")
When Tom Thumb (Safeway) started carrying a store-brand organic milk, I researched it. Turns out that Aurora supplies not just the Safeway \"O\" Organics brand milk, but also other store-brand organic milks. When I looked into Aurora, I was appalled and immediately stopped buying \"O\" milk. Aurora may not use hormones or antibiotics, but their treatment of cows is disgusting.
![\"user-pic\"](\"http://consumerist.com/assets_c/userpics/userpic-97586-100x100.png\")
@fishiftstick: Nope no direct harm is needed, the contract to buy was entered into under false premises caused by material misrepresentation.
In other words, as the consumers would not otherwise buy the product without the false facts provided. Therefore they are entitled to to a best effort rescission at the least, which given the nature of the product will be substituted as damages in most cases (i.e. the court would grant a full/partial refund of the purchase price).
All of the large organic farms are like this - non-sustainable. Take a look at [cornucopia.org] for another example.
Interesting link I ran across while Googling: Aurora Organic Factory Farm. Living here in Texas though, admittedly I've seen a lot worse out in the Panhandle area at some of the bottom-barrel feedlots.