The Center for Science In The Public Interest responded to the news by dropping its threats of a lawsuit,
"Kellogg's position has really evolved over those months from pretty much 'no way' to acceptance of some nutrient criteria," said Michael F. Jacobson, executive director of the Center for Science in the Public Interest. He said he hoped the Kellogg announcement would lead its competitors to adopt even tougher standards for food advertising to children.Kellogg also agrees to stop use of licensed characters or branded toys, according to the NYT.]]> Kellogg says that products that do not currently meet the guidelines will either be reformulated or not marketed to children. Some Kellogg cereals that do not meet the criteria? Apple Jacks, Fruit Loops, and some varieties of Pop Tarts. In all, about 1/2 of Kellogg's products will be affected.
"It is a big change," Mr. Mackey [Kellogs's president and chief executive] said. "Where we can make the changes without negatively impacting the taste of the product, we will."
We've thought it over, and we've decided it doesn't sound like a bad idea. Now if they'd just stop marketing Special K as some sort of magic weight-loss pixie dust that will also make you fly like Supergirl and keep you from getting split-ends... too much to ask. —MEGHANN MARCO
Kellogg to Curb Marketing of Foods to Children [NYT]
(Photo: iwantamonkey)
]]>Choosing battles carefully and all of that.
]]>Because of my strict diet when I was a child, I thank my parents for helping me in living a healthy lifestyle.
]]>People, we all need to look at the ingredients and see that prosecution is the only option. A bag of whole wheat bread from Orowheat has Soy flour, HFCS AND Sugar, AND molasses, and hundreds of chemical preservatives. That's the healthiest damn thing in the supermarket. Unless we fight these folks in court or spend hundreds at Whole Foods we are screwed.
]]>I remember the time when I little, I saw all these cool commercials about junk food with junk toys and I would beg my parents to death to buy those junks to me and they wouldn't. I hated them. Parents take the biggest role in what to feed their children! That's the fact! Look at a fat kid and it will make you feel like slapping their parents.
]]>Um...yeah, because "advertising to kids" should not EVER influence a PARENT'S decision of what THEY purchase on a daily basis.
]]>.....Yes, you DO tip the bowl up and drink the sugar-milk. Make sure and rake all the grains into your mouth with the spoon...
]]>One serving of most cereals is 1 cup, which isn't quite one bowl full of cereal. Nobody I know eats 3/4ths of a bowl of cereal and then puts the milk away. No, you refill the bowl a couple of times until all the milk is gone, and then you tip the bowl up and drink the rest of the milk. That's how cereal is eaten.
Kellogg and General Mills have already started reducing the serving size on some cereals to 3/4 cup. To get below the benchmark of 200 calories and 12 grams of sugar, they'll just make it 1/2 cup. Just like Oreos, whose serving size is "2 cookies."
]]>"But Mommy! It has a princess on the box!"
"Derrrruh.. Ok, we'll buy two."
WRONG ANSWER!
"Yes, honey, but it's not good for you, and I'm not buying it because I'm the parent and you're the child and that is how the world works, despite what most every show and commercial on television might have you believe."
DING! DING! DING!
]]>Too much of just about ANYTHING will cause you ill effects. I'm with mopar_man in that I'll just consume less sugar rather than consume oodles (or even an equal amount) of artificial sweeteners, but all this hyperbole is just ridiculous.
Anyway, nevermind potential health benefits - if they reduce/stop advertising them so heavily to kids now parents don't have to deal with their kid freaking out at the grocery store because he wants that cool cereal he saw on TV.
Parents everywhere rejoice!
See, that's news story I'd like to read. And it's not just Kellogg. They're just a convenient target at the moment.
]]>Not necessarily the strictest of nutritional guidelines, but at least it's a start and Kellogg is taking a preemptive strike. Maybe it'll start a trend and other company will follow suit.
]]>Except that it is. Accept that it is.
]]>Have you considered thinking *before* typing? Just a suggestion...
]]>
Should have said, "I will never buy cereals again!"
I agree wholeheartedly!
]]>In fact, any company that eschews use of any HFCS for any reason in favor of real sugar is already that much more on my good side.
Tip- Real sugar fills you up much more than HFCS.
]]>Except that it's not.
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