Coke and L'Or al (yes, that L'Or al) are partnering to offer a new "beauty drink," that will be sold at venues such as Saks Fifth Avenue. From BrandWeek:

Currently called Luma , the nutraceutical drink was trademarked as a tea-based ready-to-drink beverage by Coca-Cola's Beverage Partners Worldwide division. The drink, which is still in the early stages of development, is expected to contain ingredients that will help women care for their skin, per a source.
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Luma is expected to target active, influential, image-conscious women over the age of 25 who embrace health and wellness. Coke is interested in marketing and distributing Luma like a beauty brand instead of a soft drink. Early plans call for distribution in Saks Fifth Avenue (instead of Coke's usual venues, like 7-Eleven).

Coke And L'Oreal Partner On New Health Beverage [BrandWeek]
(Photo: Welvis Tarn)