var json_comments = new Array("<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-799506\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=1236\"><img        src=\"http://consumerist.com/assets_c/userpics/userpic-1236-100x100.png\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1236\">missdona</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2007/01/endless-amazon-launches-a-new-brand.html#comment-799506\"><abbr class=\"published\" title=\"2007-01-04T16:01:18-05:00\">January  4, 2007  4:01 PM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(799506);\">Moderate</a> |</span>	<script type=\"text/javascript\" src=\"http://consumerist.com/mt-static/plugins/Moderate/moderate.js\"></script>	<script type=\"text/javascript\">		successMsg = \"\";	</script><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=799506');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>Obviously a <a href=\"http://www.zappos.com\" rel=\"nofollow\">Zappos</a> competitor.</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(799506, 'missdona')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-799711\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=6201\"><img        src=\"http://consumerist.com/assets_c/userpics/userpic-6201-100x100.png\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=6201\">William Mize</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2007/01/endless-amazon-launches-a-new-brand.html#comment-799711\"><abbr class=\"published\" title=\"2007-01-04T16:32:18-05:00\">January  4, 2007  4:32 PM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(799711);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=799711');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>missdona said: <i>Obviously a Zappos competitor.</i></p><p>My thoughts exactly.  And Zappos frickin' rules.</p><p>Good luck with that, amazon.</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(799711, 'William Mize')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-800568\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=1166\"><img        src=\"/css/images/default.gif\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1166\">any such name</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2007/01/endless-amazon-launches-a-new-brand.html#comment-800568\"><abbr class=\"published\" title=\"2007-01-04T18:39:57-05:00\">January  4, 2007  6:39 PM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(800568);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=800568');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>also not unlike GAP's recent foray into online shoes:  <a href=\"http://www.piperlime.com\" rel=\"nofollow\">piperlime</a> (which i would actually recommend)</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(800568, 'any such name')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-801344\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=2201\"><img        src=\"/css/images/default.gif\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=2201\">xian</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2007/01/endless-amazon-launches-a-new-brand.html#comment-801344\"><abbr class=\"published\" title=\"2007-01-04T20:20:24-05:00\">January  4, 2007  8:20 PM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(801344);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=801344');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>Well, it's definitely beta.  When I select a men's size to search for, it seems to search for everything BUT that size.  maybe worth check back after a couple of weeks.</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(801344, 'xian')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-801424\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=24110\"><img        src=\"/css/images/default.gif\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=24110\">sonic0boom</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2007/01/endless-amazon-launches-a-new-brand.html#comment-801424\"><abbr class=\"published\" title=\"2007-01-04T20:29:42-05:00\">January  4, 2007  8:29 PM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(801424);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=801424');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>Hmmm ... they're selling a pair of Palladium boots that I'm looking at for my wife for $30 more than zappos.  Well, i guess they might be good for comparison shopping, but they aren't winning me over so far.  AND they don't carry ROOS.  Geez.</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(801424, 'sonic0boom')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-803436\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=1153\"><img        src=\"http://consumerist.com/assets_c/userpics/userpic-1153-100x100.png\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1153\">Kat</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2007/01/endless-amazon-launches-a-new-brand.html#comment-803436\"><abbr class=\"published\" title=\"2007-01-05T04:45:48-05:00\">January  5, 2007  4:45 AM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(803436);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=803436');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>More like an eBags/6pm competitor.</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(803436, 'Kat')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-803580\">    <div class=\"inner\">	 <div class=\"user-pic\">                <a href=\"\"><img src=\"/css/images/default.gif\"         width=\"60\" height=\"60\" alt=\"user-pic\" /></a>            </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\">Michael    </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2007/01/endless-amazon-launches-a-new-brand.html#comment-803580\"><abbr class=\"published\" title=\"2007-01-05T06:11:35-05:00\">January  5, 2007  6:11 AM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(803580);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=803580');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>Wow. How very surreal. Someone I know just did Photoshop work on some of those shoes and bags for Amazon a couple weeks ago (at ridiculously low wages, I might add). His work mainly consisted of blanking out the background and removing model stands, but he was also expected to touch up blemishes of craftsmanship.</p><p>I suppose consumers know this well enough already, but the bag or shoes you purchase may or may not exhibit quite the level of quality depicted in the picture. But hey, free overnight shipping!</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(803580, 'Michael')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-803582\">    <div class=\"inner\">	 <div class=\"user-pic\">                <a href=\"\"><img src=\"/css/images/default.gif\"         width=\"60\" height=\"60\" alt=\"user-pic\" /></a>            </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\">Michael    </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2007/01/endless-amazon-launches-a-new-brand.html#comment-803582\"><abbr class=\"published\" title=\"2007-01-05T06:13:24-05:00\">January  5, 2007  6:13 AM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(803582);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=803582');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>(And just in case, free return shipping, too!)</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(803582, 'Michael')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-803929\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=7863\"><img        src=\"/css/images/default.gif\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=7863\">wyldhoney</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2007/01/endless-amazon-launches-a-new-brand.html#comment-803929\"><abbr class=\"published\" title=\"2007-01-05T13:08:10-05:00\">January  5, 2007  1:08 PM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(803929);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=803929');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>I like the slick design, but I doubt it will be able to compete against the almighty Zappos, as everyone before me has already mentioned.</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(803929, 'wyldhoney')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-822895\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=6069\"><img        src=\"http://consumerist.com/assets_c/userpics/userpic-6069-100x100.png\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=6069\">wintersweet</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2007/01/endless-amazon-launches-a-new-brand.html#comment-822895\"><abbr class=\"published\" title=\"2007-01-09T23:32:21-05:00\">January  9, 2007 11:32 PM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(822895);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=822895');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>I don't have data, but it seems to me that Zappos' prices have been creeping up over the last few years (I've been using them for a while). I'm a little surprised that Endless doesn't ship internationally. Zappos doesn't either, not even to Canada, which is a flaw that some other company needs to exploit.</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(822895, 'wintersweet')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment last\" id=\"comment-2615375\">    <div class=\"inner\">	 <div class=\"user-pic\">                <a href=\"\"><img src=\"/css/images/default.gif\"         width=\"60\" height=\"60\" alt=\"user-pic\" /></a>            </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\">yakuzamon    </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2007/01/endless-amazon-launches-a-new-brand.html#comment-2615375\"><abbr class=\"published\" title=\"2007-10-10T15:04:20-05:00\">October 10, 2007  3:04 PM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(2615375);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=2615375');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p><p>i actually got an email from amazon stating that they would pay you $5 to ship it overnight for free (limited time offer). i imagine it's a $5 credit towards your order.</p></p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(2615375, 'yakuzamon')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>");