Sony takes the golden poo, because they should have known better. We know that Walmart and McDonalds are creepy and they have few scruples about exploiting a medium to gain market share, but Sony is supposed to be better. Sure, they can come across as a little cold and bitchy, but at least "cool." Not engaging in the lamest attempt to do a pretend customer blog the world has ever seen.

Now, where do we deliver this award? Do we mail it to the CEO? To the company that made the blog? Where o where do we fling our golden poo?

CONTENDERS' FLOGS

McDonald's, for 4Railroads and Mcdmillionwinner
Walmart, for Walmarting Across America
Sony, for All I Want For Xmas Is A PSP

AFTERTHOUGHTS

While pretend sites and stunts are common in video game marketing, there's a difference between spinning an engaging story virally and outright duplicity.

Douchebags are attracted by the cost/benefit ratio and they go, "Wow, we could spend $500 on a video and become an internet sensation!"

Instead, people should be asking, "How can we use these really powerful and interesting tools to tell a better story?"

To take full advantage of blogs, companies should stop hiring b-school and j-school dropouts or former web developers, and start grabbing up hungry English majors. — BEN POPKEN