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> if you do not have a 100% charged battery in your PSP and try to update the system software, there is a good chance that your PSP will become a fancy paperweight.
No, if you do not have a 100% charged battery (actually 75% charged battery), it will tell you to charge your battery first.
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Penny Arcade has a great comic that perfectly describes the \"rap video\" on the site:
http://www.penny-arcade.com/comic/2006/12/13
they also had a link to this story about FTC getting involved in this stuff:
http://tinyurl.com/yzsdee
first time using tinyurl, if it don't work then visit http://www.pennyarcarde.com
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Why are they trying to advertise a dead format/product?
No level is too low for Sony to stoop.
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As a marketing/advertising person, I have to admire well-done \"guerrilla\" campaigns.
This is not one.
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Kinda reminds me of Dell's lame marketing campaign where \"Steve\" would make videos trying to get his friends' parents to buy them Dell computers, only this sucks even more.
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\"Congratulations, you're a fucking meme\" is my new favorite saying.
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Video's gone!
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Sony pulled it, but we have now reuploaded it.
Three questions to ask before you roll out your clever viral marketing campaign:
(a) Is it unique?
(b) Is it compelling?
(c) Is it honest?
This campaign shoots itself in the foot with (a) by appearing to be from... a 14-year-old that can't spell, as best I can discern.
Is it compelling? Only to make fun of, which might have worked if we didn't immediately grace over the PSP aspect and begin pummeling Sony and more gravely, Zipatoni. You may believe that there's no such thing as bad PR, but when every mention of your promotion is paired with a negative blog posting or comment, you better believe that there's such a thing as bad viral marketing.
Is it honest? All I Want For Xmas is a PSP? Who is saying that in December of 2006?! I forgot the PSP even existed with all of the Wii and PS3 talk.
It's not cool. It's not new. It's not awesome. You could almost call it pathetic. It is cheaper than both of the other options, however. Sounds like a campaign I would have enjoyed. \"I may be lame, but I'm better than nothing.\" They could have ran TV ads with \"Love The One You're With\" as the theme. :-)
Those clever Microsofties, they've put together half a dozen videos educating parents on their children's behaviour. Better than attending a weekly Nursing Mothers' Association meeting, anyway.
That's bad, but not as bad as the fact that if you do not have a 100% charged battery in your PSP and try to update the system software, there is a good chance that your PSP will become a fancy paperweight. And if you got the PSP as a gift and don't have access to a proof of purchase, all they will do for you is replace it with a factory refurb for $90 + shipping and tax!