We're a day late and a dollar short to this story, but the forces of the internet outed a marketing company working for Sony for creating fake PSP blog.
The ps3do site says it's written by "Charlie" who wants to get the parents of his friend, "Jeremy," to buy "Jeremy" a PSP for Christmas. The domain name is registered to the Zipatoni marketing company.
In the video above, witness the dancing and rapping skills of Cousin Pete, supposedly one of the blogger's cousins. Despite being 35 and having an empty loft to shoot his crumbelieavable marketing video in, he too wants his parents to buy him a PSP for Christmas.
Witness their friends Tomiwa & Jessie. When they're not busy loudly ordering bottles of client's middle-shelf vodkas, they enjoy wearing PSP shirts the bloggers made. Hey look, you can download the iron on here. Hey look, you can download this greeting card here. Hey look, you can download the lyrics to this hardcore video "our band" whipped up here.
Pretty pretty please, make us into a meme.
Congrats, douchebags, you're a fucking meme. — BEN POPKEN
All I Want For Xmas Is A PSP [Official Site]
'all i want for xmas is a psp' - Is this Sony's attempt at viral marketing? [Something Awful, where the video was first discovered]
All Sony Wants For Christmas Is A Better Marketing Company [Kotaku]
Sony gets ripped for a bogus PSP blog [AdFreak]
Registar's info for alliwantforxmasisapsp.com
Registrant:
the ZIPATONI co.
Gregory Meyerkord
555 Washington Ave. 3rd Floor
St. Louis, MO 63101
US
Email: greg.meyerkord@zipatoni.com
Registrar Name....: REGISTER.COM, INC.
Registrar Whois...: whois.register.com
Registrar Homepage: www.register.com
Domain Name: alliwantforxmasisapsp.com
Created on..............: Tue, Nov 14, 2006
Expires on..............: Wed, Nov 14, 2007
Record last updated on..: Tue, Nov 14, 2006
Administrative Contact:
the ZIPATONI co.
Gregory Meyerkord
555 Washington Ave. 3rd Floor
St. Louis, MO 63101
US
Phone: +1.3142312400
Email: greg.meyerkord@zipatoni.com
(a) Is it unique?
(b) Is it compelling?
(c) Is it honest?
This campaign shoots itself in the foot with (a) by appearing to be from... a 14-year-old that can't spell, as best I can discern.
Is it compelling? Only to make fun of, which might have worked if we didn't immediately grace over the PSP aspect and begin pummeling Sony and more gravely, Zipatoni. You may believe that there's no such thing as bad PR, but when every mention of your promotion is paired with a negative blog posting or comment, you better believe that there's such a thing as bad viral marketing.
Is it honest? All I Want For Xmas is a PSP? Who is saying that in December of 2006?! I forgot the PSP even existed with all of the Wii and PS3 talk.
It's not cool. It's not new. It's not awesome. You could almost call it pathetic. It is cheaper than both of the other options, however. Sounds like a campaign I would have enjoyed. "I may be lame, but I'm better than nothing." They could have ran TV ads with "Love The One You're With" as the theme. :-)
]]>This is not one.
]]>No level is too low for Sony to stoop.
]]>]]>
No, if you do not have a 100% charged battery (actually 75% charged battery), it will tell you to charge your battery first.
]]>