var json_comments = new Array("<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-458116\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=14771\"><img        src=\"/css/images/default.gif\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=14771\">xboxishuge</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2006/09/advertisers-want-to-text-you.html#comment-458116\"><abbr class=\"published\" title=\"2006-09-26T20:16:26-05:00\">September 26, 2006  8:16 PM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(458116);\">Moderate</a> |</span>	<script type=\"text/javascript\" src=\"http://consumerist.com/mt-static/plugins/Moderate/moderate.js\"></script>	<script type=\"text/javascript\">		successMsg = \"\";	</script><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=458116');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>Don't you only get charged if you actually open the message, though? </p><p>At least with my phone, and this wasn't the case with the old one, I can see who the message is from before I read it, and just delete the damned thing if it's an ad for boner pills or mortgage rates or penny stocks or whatever.</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(458116, 'xboxishuge')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-458151\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=1037\"><img        src=\"http://consumerist.com/assets_c/userpics/userpic-1037-100x100.png\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1037\">Hooray4Zoidberg</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2006/09/advertisers-want-to-text-you.html#comment-458151\"><abbr class=\"published\" title=\"2006-09-26T20:22:25-05:00\">September 26, 2006  8:22 PM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(458151);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=458151');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>You get charged for just recieving the message I believe, I don't think it matter if you read it or not. </p><p>This kind of advertising seems really ineffective. At least with spam and pop up ads you can lure someone to your website by having them click a link and with a cold phone call you might talk them into buying something. But with a text based one way ad it will be extremly difficult to convince people to check out your product and I think most companies will abandon the idea. </p><p>There are of course always those few annoying ones that will never go away. To that I say we need to invoke the death penalty for convicted spammers.</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(458151, 'Hooray4Zoidberg')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-458274\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=1504\"><img        src=\"http://consumerist.com/assets_c/userpics/userpic-1504-100x100.png\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1504\">RandomHookup</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2006/09/advertisers-want-to-text-you.html#comment-458274\"><abbr class=\"published\" title=\"2006-09-26T20:47:34-05:00\">September 26, 2006  8:47 PM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(458274);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=458274');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>One of the divisions of my current company is a text messaging firm.  If I remember correctly, the receipt of a message is what triggers billing for US carriers, not the actual sending.  </p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(458274, 'RandomHookup')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-458739\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=1011\"><img        src=\"/css/images/default.gif\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1011\">zingbot</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2006/09/advertisers-want-to-text-you.html#comment-458739\"><abbr class=\"published\" title=\"2006-09-26T22:47:55-05:00\">September 26, 2006 10:47 PM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(458739);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=458739');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>And I just got my first text spam the other day. It stunk because there was nothing I could really do about it.  I felt hurt, violated, blah, blah, blah......</p><p>But really, why DO we still pay to recieve texts? Verizon is making bank off this since they charge more than the others (25 cents each after the allowance?)</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(458739, 'zingbot')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-459210\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=17523\"><img        src=\"http://consumerist.com/assets_c/userpics/userpic-17523-100x100.png\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=17523\">ApathyGirl</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2006/09/advertisers-want-to-text-you.html#comment-459210\"><abbr class=\"published\" title=\"2006-09-27T02:42:11-05:00\">September 27, 2006  2:42 AM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(459210);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=459210');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>There's a billboard for Absolut: Featuring Lenny Kravitz along the Hollywood freeway that sends a  song clip (and by song, I mean ad) via Bluetooth to any compatible device in range. Every time you're in range. It's been there for months. MONTHS! </p><p></p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(459210, 'ApathyGirl')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment\" id=\"comment-459371\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=1153\"><img        src=\"http://consumerist.com/assets_c/userpics/userpic-1153-100x100.png\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1153\">Kat</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2006/09/advertisers-want-to-text-you.html#comment-459371\"><abbr class=\"published\" title=\"2006-09-27T05:24:42-05:00\">September 27, 2006  5:24 AM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(459371);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=459371');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>Zingbot - why didn't you call up your carrier and say you got a spam text and see if they'd refund you the 25 cents (or if you have a texting plan, credit you a message?)</p><p>Actually, H4Z, text messages can contain links, and if your cell phone's browser is functional...</p><p></p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(459371, 'Kat')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>","<div class=\"comments-content\">        <div class=\"comment last\" id=\"comment-459519\">    <div class=\"inner\">	 <div class=\"user-pic\">        <a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;amp;blog_id=1&amp;amp;id=17586\"><img        src=\"http://consumerist.com/assets_c/userpics/userpic-17586-100x100.png\"        width=\"60\" height=\"60\" alt=\"user-pic\" /></a>    </div>        <div class=\"comment-header\">            <div class=\"asset-meta\"> <div class=\"vcard author\"><a href=\"http://consumerist.com/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=17586\">informer</a>        </div>				<div class=\"comment-date\"><a href=\"http://consumerist.com/2006/09/advertisers-want-to-text-you.html#comment-459519\"><abbr class=\"published\" title=\"2006-09-27T09:22:12-05:00\">September 27, 2006  9:22 AM</abbr></a></div>				<div class=\"comment-moderate\"><span><a href=\"javascript:moderateComment(459519);\">Moderate</a> |</span><a href='javascript:void(0)' onClick=\"return moderate(this, 'http://consumerist.com/cgi-bin/mt/plugins/Moderate/moderate.cgi?__mode=flag&comment_id=459519');\">Flag for review</a></div>            </div>        </div><!-- end comment header -->        <div class=\"comment-content\">            <p>H4Z:<br />Text message spam is more effective than you think.  A couple years ago, there was a college kid in Hawaii who text spammed a bunch of people about ultra-low airfare and a bunch of people sent him money despite the fact he had no airline, FAA approval, etc.</p>        </div>	<div class=\"reply\">	 <div class=\"reply-button\"><a title=\"Reply\" href=\"javascript:void(0);\" onclick=\"mtReplyCommentOnClick(459519, 'informer')\">Reply</a></div>		<!-- if it's a top level category ' -->		    </div><!-- end reply- button -->    </div></div>        <!-- Display comment (top level parent) -->    </div>");