The best of the best stories this week:

• Trader Joe's Magic, Revealed! We link to one kid's Sociology term paper illustrating the secret allure to Trader Joe's...

• My Mom On Buying A Cell Phone In The States. Brownlee's mom sends in a screed on the state of affairs of American Cellphones.

• I Love Baseball but Hate MLB.com The online baseball TV service site strikes out big time for customer service.

• Smirnoff Marketing Team to Teach HipHop Classes. BROOKLYN WILL KILL YOU, SMIRNOFF!

• Frebreze Letter Unleashes a Mighty Wind. The unintentional comedy of Febreze replying to a prankster's "letter of appreciation..."