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As a British downloader I'd point out that I still go to the cinema more than most people I know. I only download the films which I expect to suck. I mean do I really want to pay £6 to go see some Vin Diesel piece of sh*t that I'm probably gonna walk out of anyway?
My dad had it right when he said, \"Locks only keep honest people honest.\" That was many years ago, but it's been proven time and again that there isn't a lock that dishonest person can't bypass given enough time and skill.
Today it's more about software than physical locks, but it still holds true.
Keeping honest users honest is like keeping tall users tall. (I think that may be a Cory Doctorow quote, but I don't recall). Honest users aren't the problem.
The \"guidelines for ... usage rights acquired\" is a bunch of BS. Apple's iTunes store has already demonstrated, multiple times, that the rights you acquired can change at any time. That surely will confuse the honest users, since something they might have done yesterday isn't allowed anymore today.
As a Mac and Linux user I'm already running into DRM problems. I tried clicking on a VH1 \"Best of the 80's\" (or whatever they call it now) preview/advertisement/videos and the site told me I couldn't view the ad because they don't have a DRM player for the Mac. Its apparently more important to set these guidelines (that people who don't pay the Microsoft Tax aren't allowed to view advertisment material) than to advertise.
Would a paying advertiser agree to that?