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  <id>tag:consumerist.com,2010:/1/tag:64.14.177.195,2005://1.134415-</id>
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  <title>Comments for Mars&apos; CocoaVia: Life by Chocolate</title>
  <subtitle>Shoppers bite back.</subtitle>
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    <id>tag:64.14.177.195,2005://1.134415</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://consumerist.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=134415" title="Mars' CocoaVia: Life by Chocolate" />
    <published>2005-11-01T19:59:12Z</published>
    <updated>2007-07-30T17:57:01Z</updated>
    <title>Mars&apos; CocoaVia: Life by Chocolate</title>
    <summary>What&apos;s healthier? Eating a &quot;heart smart&quot; chocolate bar packed with antioxidant flavanols or not eating a chocolate bar at all? Mars, maker of M&amp;Ms and Snickers, is promoting their new &apos;healthy&apos; branding experiment CocoaVia, suggesting that the consumption of two portions of the dark, hippie chocolate will help to reduce bad cholesterol.</summary>
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      <name>consumerist.com</name>
      
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      <![CDATA[<p>What's healthier? Eating a "heart smart" chocolate bar <a href="http://www.cocoavia.com/science/science.asp">packed with antioxidant flavanols</a> or not eating a chocolate bar at all? Mars, maker of M&Ms and Snickers, is promoting their new 'healthy' branding experiment <a href="http://cocoavia.com">CocoaVia</a>, suggesting that the consumption of <i>two</i> portions of the dark, hippie chocolate will help to reduce bad cholesterol.</p>

<p>This would be great, were it not for the fact that it's <i>still a chocolate bar</i>, something many afflicted by high cholesterol do not need any more than they need self-tanning Cheetos. Especially when the magic chemicals this chocolate contains are "<a href="http://www.cocoavia.com/products/chocbar_info_original.asp">similar to those flavanols found in red wine and green tea.</a>" Yes, the same calorie-free green tea you can purchase for about three dollars per box of 100 at any corner store.</p>

<p>The Consumerist loves chocolate, for we are all too human. But just like we don't pretend to be preventing Alzheimer's when we slam back a six-pack of caffeine-laden Coca-Cola, we don't see a need to make crass dark chocolate bars by pretending that eating them twice a day is anything more than a basic, gluttonous right.</p>

<p><a href="http://www.nytimes.com/2005/10/31/business/31choco.html?incamp=article_popular">An Apple a Day for Health? Mars Recommends Two Bars of Chocolate</a> [NYTimes]</p>]]>
      
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